What are the responsibilities and job description for the Director of Sales And Business Development position at Optimize Search Group?
Position title: Director of Sales
Reports to: President
Location: Allen, TX
Language requirement: Bilingual (Spanish/English) strongly preferred
Position overview
We seek a strategic and experienced Sales Manager to lead our client's B2B sales department in alignment with our client's long-term growth objectives. This role is responsible for developing and executing sales strategy, mentoring the sales team, maintaining key client relationships, and ensuring performance through smart systems, structured processes, and effective leadership.
Key responsibilities
Sales strategy and leaders
- Work closely with executive leadership to develop and implement a scalable sales strategy across the DFW market
- Serve as an active contributor in leadership planning sessions
- Lead the sales leadership team, providing guidance, accountability, and performance coaching
- Design and assign sales performance metrics by role and territory
- Conduct team meetings and individual coaching sessions to maintain performance standards and culture
Our Sales team development
- Develop a staffing and recruiting plan to build a high-performance sales organization
- Lead the hiring, onboarding, and training of outside and inside sales professionals
- Collaborate with HR on a structured onboarding program
- amsDevelop compensation plans that drive revenue-generating behavior
- Mentor and evaluate the sales team for both cultural and performance alignment
- Create personal development plans to support individual growth and overcome performance
Sales operations and enablement
- Maintain and enforce pricing standards with final approval at the designated margin level
- Partner with marketing to align branding, lead generation, and outreach strategy
- Deploy tools, systems, and technology to increase sales productivity
- Develop and manage departmental sales quotas, budgets, and performance dashboards
- Oversee reporting accuracy and ensure compliance with sales systems, and tools Client relationship management
- Build and maintain key account relationships in coordination with field sales advisors
- Participate in client meetings and support business development as needed
- Coordinate onboarding communications to welcome and reinforce new partnerships
- Ensure seamless transitions from sales to operations to support long-term success
- Meet or exceed sales and departmental performance targets
- Maintain margin integrity and operate within budget parameters
- Full authority to hire, fire, promote, and train members of the sales leadership team with executive approval
- Final pricing approval for deals within the established margin threshold
Work schedule
This is a full-time role, generally Monday through Friday, 8:30 a.m. to 5:00 p.m., with flexibility and occasional extended hours as business requires. Onsite
Travel requirements: Local travel within the DFW metroplex is required.
Required education and experience
- Minimum 5 years of sales experience in B2B services in a prospecting-heavy environment
- At least 2 years of sales management experience leading a team selling B2B
- Services Experience with hiring and developing a sales team of at least three outside professionals
- Strong background in sales reporting and CRM systems
- Completion of structured B2B sales training (Sandler preferred)
- Demonstrated use of a defined consultative sales process
- Experience designing and conducting sales training and performance reviews
- Bachelor’s degree in business or related field preferred, but not required
Salary : $120,000 - $150,000