What are the responsibilities and job description for the Marketing and Communications Specialist position at Oral Surgery Partners?
Job Details
Job Location: Greensboro - Greensboro, NC
Salary Range: Undisclosed
Description
This Specialist will oversee Piedmont Oral Surgery, Greensboro Oral, and Carolina Surgical Arts.
The Regional Marketing & Communications Specialist is responsible for working with the Practice Administrator and the Market Development Team to reinforce the company’s internal and external branding through print, web, and in-person advertising. The Marketing and Communications Specialist supports the marketing efforts in accordance with the mission, core values, and purposes of the company.
Duties and Responsibilities:
- Enhance and maintain social media presence and develop programs to improve social media reputation and recognition.
- Support referral call cycle to enhance and strengthen key referral relationships for multiple offices.
- Plan and execute referral call visits requiring frequent travel in the marketplace.
- Collaborate with doctors and staff to coordinate marketing activities and support throughout region with referral networks.
- Coordinate and execute marketing campaigns on-time and within budget.
- Report on campaign performance by analyzing data and creating presentations to deliver to upper management.
- Plan and coordinate continuing education events, trips, and other referral activities.
- Prepare online and print media.
- Work with vendors to design and create a wide range of different marketing and promotional materials that support campaigns and specific target audiences.
- Maintain an effective level of internal communication to ensure all relevant company personnel are kept informed of marketing initiatives and objectives.
- Monitor all business review pages such as Yelp, Healthgrades, Google, etc. and report any significant findings, patterns of performance or positive employee reviews to upper management.
- Oversee website development and updates to ensure effective support of SEO strategies.
Qualifications
- Strong creative, strategic, analytical and organizational skills
- Dental knowledge and experience
- Excellent verbal and written communication skills
- Ability to work at a fast pace even when unsupervised
- Proven project management skills
- Ability to handle multiple projects and processes simultaneously
- Strong attention to detail
- Ability to adapt quickly to ever-changing environment
- Knowledge of Microsoft office and adobe software (including illustrator & photoshop)
- Ability to support adjacent markets which will require overnight travel.
