Digital Marketing Manager

Benefits:

• 401(k)
• Competitive salary
• Dental insurance
• Health insurance

Job Summary:


Bluegrass Fitness, an Orangetheory Fitness franchisee, seeks a dynamic and results-driven Digital Marketing Manager to oversee and optimize digital advertising campaigns, manage social media engagement, and drive brand awareness and membership bookings. This role is critical in expanding our reach, increasing engagement, and ensuring a strong digital presence across all our studios.


Key Responsibilities:

• Social Media Advertising: Launch, monitor, and optimize Facebook and Instagram ad campaigns to drive awareness, leads, and conversions for all studio locations.
• Marketing Strategy & Execution: Develop and execute digital marketing strategies that align with brand goals, focusing on lead generation, retention, and community engagement.
• Social Media Management: Monitor and manage all studio social media accounts (Facebook, Instagram, etc.), ensuring consistent branding, engagement, and responsiveness.
• Performance Tracking: Analyze ad performance, social media engagement, and other digital marketing efforts to refine strategies for improved results.
• Local PR & Events: Identify and leverage new marketing opportunities, including local partnerships, PR campaigns, community events, and influencer collaborations.
• Content Coordination: Work with internal teams to create compelling content that aligns with marketing objectives, including graphics, videos, and written content.
• Website & Online Presence: Ensure the accuracy and optimization of studio listings, reviews, and digital presence across multiple platforms.
• Budget Management: Allocate and manage digital marketing budgets effectively, ensuring maximum return on ad spend.

Qualifications:

• Bachelor's degree in marketing, Communications, or related field (or equivalent experience).
• Proven experience managing Facebook and Instagram ad campaigns with a track record of driving results.
• Strong understanding of digital marketing strategies, including paid media, social media management, and content marketing.
• Proficiency in advertising tools such as Meta Business Suite, Google Analytics, and digital ad platforms.
• Exceptional analytical skills with the ability to track, measure, and optimize campaigns.
• Local to Orlando
• Ability to work independently, manage multiple campaigns, and collaborate with cross-functional teams.
• Passion for fitness, health, and community engagement is a plus.

Why Join Us?

• Be part of a high-energy, growth-focused fitness brand.
• Opportunity to make a direct impact on membership growth and studio success.
• Work in a fun, team-oriented environment with a passionate community.
• Competitive salary and benefits package.

If you have a passion for digital marketing and fitness, and want to help grow an exciting brand, apply today!

Acknowledgement *

I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory® Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.

Orangetheory values your privacy, so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application, that information will be submitted directly to the independent franchisee, who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information, please refer to that franchisee’s privacy policy or contact them directly. For all other information about how the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF), may collect and process personal information, please https://www.orangetheory.com/en-us/privacy-policy.