Vice President, Strategy

ABOUT ORCHESTRA

Orchestra is a new communications company that helps brands and organizations reach audiences in a more effective and precise way. Its growing team of 700 storytellers and strategists is shaping what's next in communications, with experience that spans consumer, technology, climate and sustainability, education, healthcare, philanthropy, real estate, travel, hospitality and arts and culture, to name a few. Since 2022, it's acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals. Learn more at: www.orchestraco.com.

People of color, people with disabilities and women are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THE MESSAGE LAB @ ORCHESTRA TEAM

The Message Lab @ Orchestra (ML@O) is the award-winning digital and content arm of the leading strategy and communications firm. With deep roots in the worlds of journalism, social media, analytics and more, Message Lab works with Orchestra clients of all sizes and across all sectors to design and run multi-channel programs that deliver the right story to the right audience at the right time. Our work is based on audience insights and we use data to measure our impact. Clients include Google, Visa and the Gates Foundation. In 2024, we were named Agency of the Year at the Content Marketing Awards.

ABOUT THIS ROLE

Message Lab @ Orchestra is seeking a Vice President, Strategy to take a leading role in designing, delivering and continuously innovating insights-driven digital communications strategies for our clients.

As the Vice President, Strategy, you will own the strategic design of large-scale cross-industry projects, leveraging both qualitative and quantitative research to uncover a client's "Story-Market Fit." This involves aligning an organization's strengths and brand messages with its audience's worldview and identifying opportunities or white space in the market

Role location: This role is fully remote (within the United States).

ACCOUNTABILITIES AND QUALIFICATIONS

As a Vice President, Strategy on our ML@O team, you will…

• Lead client engagements, presenting findings and recommendations to senior business leaders with clarity and confidence
• Play an instrumental role in evolving and developing Orchestra's proprietary strategic frameworks, ensuring they remain cutting-edge and effective
• Partner with internal teams to support business development efforts, from crafting proposals to participating in high-stakes pitch meetings
• Serve as a thought leader and collaborator shaping Orchestra's approach to editorial strategy and client service excellence
• Act as the strategic leader for key client accounts, developing and driving comprehensive programs that align with overarching business goals. Ensure strategies are executed effectively and evolve in response to market shifts and performance data
• Be audience-centric and data-driven in your approach, integrating qualitative insights (e.g., interviews, focus groups, audience research) and quantitative data (e.g., surveys, search/social/earned analytics and channel performance) to strategically position programs that resonate with target audiences and meet client goals
• Manage and lead cross-functional and cross-agency teams to craft and implement effective strategies that integrate qualitative and quantitative insights, ensuring seamless collaboration and alignment among stakeholders
• Shape and guide upfront project strategies and plans, leading client intake, discovery sessions and strategic framing
• Architect and refine content and digital communications ecosystems, designing holistic strategies that drive engagement, align with business objectives and seamlessly integrate across channels (e.g., earned, owned and shared)
• Drive high-stakes client presentations, conveying strategic findings, recommendations and roadmaps to executive stakeholders ensuring alignment and buy-in from leadership teams
• Continuously evolve and expand strategic frameworks, ensuring ML@O remains at the forefront of insights-driven content strategy. Introduce innovative methodologies that improve discovery, strategy and execution processes
• Champion the capabilities of strategy and insights, working across teams to highlight the value of measurement, editorial analysis and experimentation, while serving as a key voice in expanding ML@O's expertise and impact

Essential skills:

• 10 years of experience developing digital marketing strategies or editorial publishing programs with experience executing strategic and tactical approaches to reach audiences across channels
• Agency experience in an editorial role at a media publication preferred
• Strong editorial background with an understanding of how to develop content that resonates with audiences (not just drives sales)
• Experience building content strategies for internal or external clients with the ability to align strategic plans across owned publishing, email marketing, SEO, organic social, paid media and earned media
• Ability to analyze data aligned with client objectives to assess the effectiveness of strategic recommendations and program outcomes
• Strong presentation skills

Note: Interested in this role but it's not quite the right match? Applicants who meet some but not all or exceed the above criteria are still encouraged to apply! We are eager to speak with candidates with diverse backgrounds and can assess role leveling on an individual basis.

WORKING AT ORCHESTRA

Compensation philosophy: Orchestra offers competitive industry rate salary bands with the goal of retaining and growing talented individuals. We regularly review and adjust our compensation structure as needed to ensure equity across teams and levels.

Salary range (commensurate with experience and skills): $130,000-$145,000

Vice Presidents are eligible for end of year bonuses based on firm, team and individual performance.

Benefits:

• Medical, dental, and vision insurance for employees and dependents
• Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA)
• 401K with a 4% employer match and no vesting period
• Generous paid time off (FTO)
• Pre-tax commuter benefits
• Mobile phone reimbursement for data and minutes
• Employer-funded life insurance
• Discounted annual bikeshare membership
• Corporate discounts through Tickets at Work

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