What are the responsibilities and job description for the Ticket Sales - Account Executive, Community Outreach Orlando City & Orlando Pride position at Orlando City SC & Orlando Pride?
TITLE: Community Outreach Account Executive, Orlando City & Orlando Pride
DEPARTMENT: Ticket Sales
REPORTS TO: Sr. Group Sales Manager
FLSA: Salaried Commissions, Non-exempt
WHAT SETS YOU APART
The Community Outreach Account Executive is responsible for generating new business through the sale of Orlando City & Pride season tickets, mini plans, suites & group ticket inventory through cold-calling, face-to-face appointments, community & youth soccer events and networking. The ideal candidate will have a passion for sales, a passion for growing soccer in the United States, the ability to create relationships within the Brazilian, & Hispanic communities in central Florida. Primary to this role is prioritizing awareness of our players and teams in key markets. This role, as discussed below, is integral to our team and player success, as well as performance on and off the pitch.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Prospect, establish, research and close season ticket, mini plan, suite & group ticket sales leads through cold-calling, prospecting, appointments and networking.
- Make a minimum of 50 outbound touchpoints per day
- Play a lead role in working with tour operators & tourism groups in both central Florida as well as key markets for Orlando travel such as Brazil & other areas in South America to promote player and team awareness
- Create and launch Brazilian Heritage group or theme nights for both Orlando City & Orlando Pride, connecting players and staff with the greater Brazilian community in Orlando.
- Play a lead role in outreach for Hispanic Heritage Night for both Orlando City & Orlando Pride, connecting players and staff with the greater Hispanic community in Orlando
- Create & launch new player driven group sales initiatives aimed at growing a diverse fanbase in Central Florida through team/player group events, collaborations, and organizational group outreach.
- Represent Orlando City & Orlando Pride at heritage chambers such as Brazilian Chamber of Commerce & Hispanic Chamber of Commerce, ensuring integration of the club’s and player’s in the greater community.
- Attend community events on behalf of Orlando City & Orlando Pride in the Brazilian and Hispanic communities.
- Maintain high level of customer service to existing and new clients of Orlando City & Orlando Pride.
- Active role in the Orlando City & Pride game day experience sales integrations strategy, such as real-time fan experience enhancement, fan/player connections transforming player presence into sales and fan experience value.
- Manage Portuguese speaking Orlando City & Orlando Pride account holders, due to the large Brazilian population in Orlando.
- Handle incoming calls from sales prospects and existing clients.
- Utilize SalesForce CRM software to manage customer accounts.
- Work all Orlando City & Orlando Pride home matches and other events to support sales initiatives, across promotional strategies, fan experience enhancement, with a data driven sales approach.
- Assist in box office in the bi-lingual line (Portuguese & Spanish), preferred
- Provide excellent service through phone calls, emails, written communication and in-person visits in/out of the office and special Exploria Stadium events.
- Participate in all ticket sales events, game duties, sales trainings, and meetings
- Other duties as assigned
QUALIFICATIONS
It’s never just a job at Orlando City SC. It’s a way of life. We live and breathe soccer and entertainment. We believe each role is as unique as the person who does it. To join our team, you will also possess these qualifications:
- Bachelor’s degree in Business Administration, Sports Management, or related
- Minimum 2 years of sales experience in professional or collegiate sports (or related industry) is required, must include experience with creating and/or overseeing outreach initiatives, specifically with Hispanic/Brazilian communities.
- At least one (1) year of proven experience in ticket sales and marketing within the Orlando professional or collegiate sports marketplace, demonstrating expertise in sports entertainment market positioning, sales strategy, and fan engagement for the sports club.
- Strong written and verbal communication skills required.
- Ability to speak English & Portuguese fluently.
- Ability to speak Spanish fluently is preferred.
- Computer skills: experience with Microsoft Office (Word, Excel, Power Point, Outlook) is preferred.
- Strong organizational skills, time management skills and attention to detail required.
- Able to work flexible hours including nights, weekends and holidays.
- Ability to work well on a team and independently.
- Ability to travel internationally to represent Orlando City & Orlando Pride at tourism events
- Excellent ability to establish rapport with others and ability to build strong interpersonal relationships.
- Exhibit good judgment and decision-making skills.
- Knowledge of Salesforce CRM and Archtics is preferred.
- Excellent ability to establish rapport with others and ability to build strong interpersonal relationships.
- Exhibit good judgment and decision-making skills.
About Orlando City SC & Orlando Pride:
In November 2013, Orlando City Soccer Club was awarded a Major League Soccer (MLS) franchise, becoming the league’s 21st franchise. The team began play in March 2015, with 62,510 fans packing the then-Orlando Citrus Bowl for the Club’s MLS debut.
The Lions have reached the postseason in five-consecutive seasons (2020-24), qualified for the Concacaf Champions Cup (formerly Concacaf Champions League) in both 2023 and 2024, and reached their first final in 2020 during the MLS is Back Tournament. In 2022, Orlando City won its first championship of its MLS era, lifting the Lamar Hunt U.S. Open Cup trophy, which also marked the first championship by any professional team in the City Beautiful. Prior to its time in MLS, Orlando City boasted a decorated history in the United Soccer League, winning the league’s championship in both the 2011 and 2013 seasons.
In October 2015, the Orlando Pride was announced as the 10th team in the National Women’s Soccer League (NWSL), bringing professional women’s soccer to the state of Florida for the first time. The team began play in April 2016, setting a then-league single-game attendance record in its first-ever home game, with 23,403 fans witnessing the Club’s first win.
The Pride feature a star-studded roster of domestic and international talent and, in 2024, brought the first professional major league title to the city of Orlando, with the Club winning the NWSL Championship. The season saw the Pride complete the double, winning both the Championship and the NWSL Shield as the best team in the regular season, capping off a historic campaign that set numerous league records. Former Orlando City defender Seb Hines serves as the team’s head coach, not only the first Black head coach in the league, but also the first to win both the Championship and the NWSL Shield, and the 2024 NWSL Coach of the Year.
In 2017, both teams moved into its privately-owned, soccer-specific venue – Inter&Co Stadium – located in the heart of downtown Orlando.
In July 2021, the Club – which includes Orlando City SC, the Orlando Pride, Orlando City B (MLS NEXT Pro) and Inter&Co Stadium – was purchased by the Wilf Family, who also own the Minnesota Vikings of the National Football League.
For more information on Orlando City SC and Orlando, visit OrlandoCitySC.com or Orlando-Pride.com.