What are the responsibilities and job description for the Senior Manager Global Social Strategy position at Orveon?
About Us
Orveon is a new kind of beauty company launched in December 2021 when we acquired our three iconic brands - bareMinerals, BUXOM, and Laura Mercier. Operating in 40 countries, we're a truly global business. Our headquarters are in New York, with additional locations in major cities worldwide.
We love our brands and are embarking on a powerful shift : To change how the world thinks about beauty. We are a collective of premium and prestige beauty brands committed to stark honesty, co-creation, and making a sustainable cultural impact.
People here are passionate, entrepreneurial and most of all, bold. This is an inspirational group of talented, silo-busting, confident and humble people, working together to build something better. We are looking for the best talent to join us on that journey. We believe we can accomplish more when we #Face Forward Together!
Job Summary :
Orveon is looking for a highly motivated, creative individual to lead our social media marketing strategy and content for the Laura Mercier brand.
The Senior Manager, Global Social Strategy & Content for Laura Mercier is responsible for developing & executing the Global Social Content Strategy and managing content development that can be used on owned social channels and leveraged across digital platforms.
This role is responsible for establishing the roadmap to win on key platforms such as Instagram, TikTok, YouTube, Facebook as well as leading innovative ideas for content that can be scalable and unique to Laura Mercier across digital platforms. This role will collaborate with cross-functional departments such as Creative, Influencer, E-Commerce, Paid Media, US Marketing, Channel Marketing, etc. so develop strategic content that is aligned to business goals.
Primary Duties & Responsibilities
- Develop and oversee Laura Mercier's owned social media strategic vision, creating a cohesive, engaging, and innovative experience that reflects the Laura Mercier target consumer
- Oversee and accelerate the brand's Global Social footprint, inclusive of all owned platforms with a strong focus on priority channels TikTok and Instagram
- Drive evolution of content strategy with an entrepreneurial mindset
- Build differentiating social campaigns and programming designed to nurture community, support acquisition and drive engagement
- Support digital innovation initiatives with an owned strategy to drive awareness with Laura Mercier audiences
- Concept social-first content for key platforms / surfaces, partnering with Laura Mercier Creative as well as external content partners on production of assets, including briefing partners and capturing unique, ownable content
- Key partner to Global Marketing, E-Commerce, Creative, Paid Media on the development on short form video content that can be leveraged across digital surfaces
- Build and maintain Laura Mercier monthly content calendars for all channels and manage day-to-day posting
- Oversee community management strategy to foster an authentic sense of connection, inclusive of response protocol and crisis response
- Oversee owned social reporting to ensure ongoing evolution and that Laura Mercier remains digital first and a leader in the competitive set
- Test and innovate, always staying ahead of emerging social platforms, tools, and trends, identifying opportunities to weave the Laura Mercier brand into the cultural moments
Key Performance Indicators (KPIs)
Personal Traits
What Orveon offers you :
You are a creator of Orveon's success and your own. This is a rare opportunity to share your voice, accelerate your career, drive innovation and fostering growth. We're a human sized company so your work will have a big impact on the organization. We invest in the well-being of our Orveoners - both personally and professionally and provide tailored benefits to support all of you, such as :
US-Only :
Other things to know!
At Orveon Global, we carefully consider a wide range of non-discriminatory factors when deter-mining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications.
BE AWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious recruiter activity by persons that are posing as Orveon Global Recruiters / HR. Please confirm that the person you are working with has an @orveonglobal.com email address. Additionally, Orveon Global does NOT request financial information or payments from candidates at any point during the hiring process. If you suspect fraudulent activity, please visit the Orveon Global Careers Site at https : / / www.orveonglobal.com / career to verify the posting and apply though our secure online portal.
