Web and Marketing Specialist

Description

OUR UNIVERSITY

Ottawa University (established in 1865), one of the oldest private liberal arts universities in the United States, is a multi-campus system serving approximately 4000 students through its campuses in Kansas (Ottawa, Kansas- Residential Campus and Overland Park, Kansas- Adult Programs); Arizona (Surprise Residential Campus and OUAZ Adult Programs); Wisconsin (Brookfield Adult Programs); and our OU ONLINE PROGRAM based out of Overland Park, Kansas.

Ottawa University is a regionally accredited, church-related, private university that strives to integrate faith, learning, and life in the academic experiences of students.

JOB SUMMARY

Responsible for providing content support to the University website on a University wide basis. Additonally assists marketing and enrollment departments in strategic planning for paid advertisment and through tracking leads and inquiries online for various programs.  Reports to the Director of Digital Marketing, regularly interacts with administrators, faculty, and staff, and collaborates extensively with University offices.  Position includes the performance of duties which require extensive training and/or knowledge and effective communication skills.

ESSENTIAL FUNCTIONS OF THE JOB (provide list of items which are essential to effective outcomes in this role):

• Responsible for actively coordinating assigned marketing projects under the direction of the Director of Digital Marketing. 
• Assist in the management of Ottawa.edu, maintaining pages for various assigned departments and programs across our multiple campuses (Ottawa, Overland Park, Arizona, Wisconsin)
• As assigned, work with outside vendors regarding PPC/SEO campaigns and strategy, by analyzing data and making recommendations for marketing strategy based on trends and statistics.
• Ability to work with the marketing, enrollment and community development teams on web-related initiatives and templates.
• As assigned, work with programs such as: Salesforce, PPC campaigns, social media advertising to leverage the marketing of university units and programs (academic, student activity, athletic.
• As assigned, provides assistance to lead tracking, development and management in collaboration with other marketing and enrollment management staff.
• Collaborates with staff across the University (especially in marketing and information technology) on projects related to the University website and web marketing.
• Position is responsible for placing a high priority regarding service assuring a "top notch" customer service. When questions or issues arise, position is responsible for assuring resolution is handled in an efficient manner and with a high level of care.  As needed, this position should work with the Director of Digital Marketing and/or related to staff to bring resolution to situation.
• Position interfaces with others via telephone, computer, and in person. 

• Position must maintain effective working relationships and understand the job responsibilities and obligations of those with whom you work.  Must support the work of other staff members and create a sense of “team” within the Unit.  Provide a positive and efficient service and support to all aspects of program support.
• Other duties as assigned

STANDARD UNIVERSITY EXPECTATIONS:

• Model and encourage collaboration among University departments assuring effective communication and operations.
• Understand the University’s policies and, procedures, and exercise good judgment accordingly. Assure that University and student information is managed in a confidential and ethical manner in accordance with the University’s Code of Conduct and Ethics.
• Provide leadership through conduct, attitude, and professionalism. Represent the University to students, external groups, faculty, and staff in a way that reflects positively on the University.
• Be mindful and supportive of the overall Mission of Ottawa University.
• Exercise Inclusivity in your daily actions accruing alignment within expectations of the University’s Diversity Statement.

NOTE

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.

Ottawa University is committed to equal employment opportunity and does not unlawfully discriminate in recruitment or employment on the basis of race, age, sex, color, religion, disability, national origin, sexual orientation, genetic information, or any other characteristic protected by law.

Qualifications

REQUIRED EDUCATION: (education based on essential job duties and requirements consistent with business necessity):
BA Degree required. 

REQUIRED EXPERIENCE: (experience based on requirements in role and are consistent with business necessity)
1-3 years of related professional experience preferably experience in a related field.

ADDITIONAL ELIGIBILITY REQUIREMENTS: List required and/or preferred certification, industry specific requirements, required or preferred use of equipment, and all necessary job skills, abilities, and knowledge competencies) Provide a list of items below:

• Knowledgable in PPC/SEO campaigns and strategy, with the ability to analyze and make recommendations for marketing strategy based on trends and statistics.
• Knowledge of website development and management
• Experience and knowledge of Salesforce, PPC campaigns, social media advertising
• Excellent verbal and written communication skills
• Reliability and dependability a must.
• Accuracy, organization, and attention to detail with the ability to interpret data.
• Self-starter able to work both independently as well as cooperatively

WORKING CONDITIONS (Physical attributes required to perform job duties with or without reasonable accommodation - examples: sitting, lifting #, bending, driving, environmental factors or elements, noise level, stairs in a building, or other factors that will affect working conditions). Provide a list of items below:

• Prolonged periods of sitting.
• Must be able to lift 10-20 pounds at times. 

TRAVEL REQUIREMENTS: Yes - Travel Required

• If YES, list type and approximate percentage: As needed for position - up to 10%
• Responsible for driving students and University vehicles as part of job duties (YES/NO):  No