What are the responsibilities and job description for the Web and Marketing Specialist position at Ottawa University?
About Us
Ottawa University is a private liberal arts university that strives to integrate faith, learning, and life in the academic experiences of students. We are committed to providing a high-quality education to approximately 4000 students through our campuses in Kansas, Arizona, Wisconsin, and online.
Job Summary
We are seeking a highly motivated and detail-oriented professional to provide content support to our University website on a University-wide basis. The successful candidate will assist marketing and enrollment departments in strategic planning for paid advertisements and track leads and inquiries online for various programs.
Key Responsibilities:
- Provide content support to the University website
- Assist marketing and enrollment departments in strategic planning for paid advertisements
- Track leads and inquiries online for various programs
- Work with outside vendors regarding PPC/SEO campaigns and strategy
- Analyze data and make recommendations for marketing strategy based on trends and statistics
- Collaborate with staff across the University on projects related to the University website and web marketing
- Exercise good judgment and maintain confidentiality when handling sensitive information
- Represent the University positively to students, external groups, faculty, and staff
Requirements:
- 1-3 years of related professional experience preferably in a related field
- Knowledgeable in PPC/SEO campaigns and strategy
- Knowledge of website development and management
- Experience and knowledge of Salesforce, PPC campaigns, social media advertising
- Accuracy, organization, and attention to detail
Working Conditions:
This position requires sitting, working on a computer, and communicating with others via telephone, computer, and in person. The ability to drive students and University vehicles as part of job duties is not required.
