What are the responsibilities and job description for the Digital Marketing Specialist position at Otto International?
Job Description
Job Description
About Our Company
Established in 1983, we are a nationally recognized leader in Headwear and Apparel importer and distributor that strives to stay ahead of trends while providing the highest quality product. With thousands of active customers, we strive to provide top-notch customer service and always focus on maintaining our number one position in the Promotional Products / Apparel Industry.
Job Summary :
We are seeking a highly motivated and skilled Digital Marketing Specialist with expertise in website management, ERP systems, e-commerce and data analytics. The ideal candidate will be responsible for enhancing user experience and optimizing website performance. This role requires a blend of creative marketing skills and analytical thinking to leverage data for decision-making and strategy refinement.
Job Requirements :
- Bachelor’s degree in marketing, Business, Data Analytics, or a related field or equivalent.
- Proven experience in e-commerce marketing management, digital marketing, or related roles.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Proficiency in web analytics tools (e.g., Google Analytics) and e-commerce platforms.
- Experience with NAV and / or ERP systems and their integration with digital marketing efforts.
- Familiarity with SEO, PPC, social media marketing, and email marketing best practices.
- Excellent communication skills, both written and verbal.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
- Strong attention to detail and project management skills.
Essential Job Functions :
Website Management :
Data Analytics :
ERP Integration :
E-commerce Management :
Web IT Support :
Note : The position responsibilities outlined above are in no way to be constructed as all encompassing. Other duties, responsibilities, and qualifications may be required and / or assigned as necessary.
Benefits
Conclusion
As an industry leader we focus on our customers and their needs. We value employee training and are committed to providing excellent service. We look forward to hiring the best to add to our team of first-rate professionals.
Travel : No
Telecommuting : No
Any Financial / Budgetary Responsibilities : No
Strategic Planning Responsibilities : Yes
Number of Staff Reporting to this Position : 0
Company Description
Established in 1983, we are a nationally recognized leader in Headwear and Apparel importer and distributor that strives to stay ahead of trends while providing the highest quality product. With thousands of active customers we strive to provide top-notch customer service, and always focus on maintaining our number one position in the Promotional Products / Apparel Industry.
Company Description
Established in 1983, we are a nationally recognized leader in Headwear and Apparel importer and distributor that strives to stay ahead of trends while providing the highest quality product. With thousands of active customers we strive to provide top-notch customer service, and always focus on maintaining our number one position in the Promotional Products / Apparel Industry.