Demo

Digital Marketing Specialist

Otto International
Ontario, CA Full Time
POSTED ON 2/8/2025
AVAILABLE BEFORE 5/5/2025

Job Description

Job Description

About Our Company

Established in 1983, we are a nationally recognized leader in Headwear and Apparel importer and distributor that strives to stay ahead of trends while providing the highest quality product. With thousands of active customers, we strive to provide top-notch customer service and always focus on maintaining our number one position in the Promotional Products / Apparel Industry.

Job Summary :

We are seeking a highly motivated and skilled Digital Marketing Specialist with expertise in website management, ERP systems, e-commerce and data analytics. The ideal candidate will be responsible for enhancing user experience and optimizing website performance. This role requires a blend of creative marketing skills and analytical thinking to leverage data for decision-making and strategy refinement.

Job Requirements :

  • Bachelor’s degree in marketing, Business, Data Analytics, or a related field or equivalent.
  • Proven experience in e-commerce marketing management, digital marketing, or related roles.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Proficiency in web analytics tools (e.g., Google Analytics) and e-commerce platforms.
  • Experience with NAV and / or ERP systems and their integration with digital marketing efforts.
  • Familiarity with SEO, PPC, social media marketing, and email marketing best practices.
  • Excellent communication skills, both written and verbal.
  • Ability to work collaboratively in a fast-paced, team-oriented environment.
  • Strong attention to detail and project management skills.

Essential Job Functions :

Website Management :

  • Backend knowledge of website's server, logic and data management, basic coding core functionality.
  • Collaborate with front-end developers to make the website functional and secure.
  • Collaborate with design and backend development teams to implement web designs accurately and efficiently.
  • Data Analytics :

  • Utilize data analytics tools to track, measure, and report on the effectiveness of digital marketing campaigns and website performance.
  • Conduct A / B testing and other experiments to optimize user experience and marketing strategies.
  • Provide actionable insights and recommendations based on data analysis to improve marketing efforts.
  • ERP Integration :

  • Collaborate with third party website team and other cross functional teams to ensure seamless integration of e-commerce platforms with ERP systems.
  • Utilize ERP data to inform marketing strategies and improve customer targeting and segmentation.
  • E-commerce Management :

  • Develop and implement e-commerce strategies to drive traffic, conversion rates, and sales.
  • Monitor and analyze online sales performance and customer behavior to identify opportunities for growth.
  • Collaborate with product and inventory teams to ensure product listings are optimized and up-to-date.
  • Web IT Support :

  • Assist with web IT-related tasks, including troubleshooting website issues and ensuring functionality.
  • Collaborate with web teams to address technical issues and implement solutions.
  • Note : The position responsibilities outlined above are in no way to be constructed as all encompassing.  Other duties, responsibilities, and qualifications may be required and / or assigned as necessary.

    Benefits

  • Competitive Wage
  • Regular business hours 8 : 00AM to 5 : 00PM
  • Medical / Dental / Life Insurance benefits
  • 401k Retirement Plan with employer contribution
  • Paid Time Off (PTO) / Paid Holidays
  • Conclusion

    As an industry leader we focus on our customers and their needs. We value employee training and are committed to providing excellent service. We look forward to hiring the best to add to our team of first-rate professionals.

    Travel : No

    Telecommuting : No

    Any Financial / Budgetary Responsibilities :   No

    Strategic Planning Responsibilities :    Yes

    Number of Staff Reporting to this Position : 0

    Company Description

    Established in 1983, we are a nationally recognized leader in Headwear and Apparel importer and distributor that strives to stay ahead of trends while providing the highest quality product. With thousands of active customers we strive to provide top-notch customer service, and always focus on maintaining our number one position in the Promotional Products / Apparel Industry.

    Company Description

    Established in 1983, we are a nationally recognized leader in Headwear and Apparel importer and distributor that strives to stay ahead of trends while providing the highest quality product. With thousands of active customers we strive to provide top-notch customer service, and always focus on maintaining our number one position in the Promotional Products / Apparel Industry.

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