What are the responsibilities and job description for the Communications Coordinator position at Outdoor Adventures, Inc.?
Communications Coordinator
Purpose
This full-time position is responsible for the creation and posting of content to all resort social media channels; website management; email creation, developing and executing online reputation management strategies; and implementation and administration of reputation management software. This position will also spend significant time monitoring social media, responding to comments and messages in real-time, identifying and tracking trends, reporting, and making recommendations to improve processes and results in a clear, concise, and actionable manner. This position reports to the Senior Communications Manager.
Primary Functions
- Become an advocate of the company in social media spaces, engaging in quality conversations and real-time responses in a timely and brand-positive manner.
- Create engaging content for social media platforms that tells the story of our company, resorts, staff and members to drive member engagement and build the brand
- Monitor, analyze and evaluate performance and produce regular detailed reports for the leadership team on key metrics, identifying problems and recommending solutions.
- Collaborate with other departments to manage online reputation, identify key players and develop best practices.
- Oversee the implementation and daily use of the online reputation management tool.
- Manage company member surveys and increase the level of positive feedback reviews.
- Other duties, as assigned.
Required Experience & Skills
- 2-3 years of experience with social media management, online communities, social CMS tools, and platform management tools.
- Undergraduate degree in marketing, communications, or related field.
- Experience managing Facebook, Twitter, Instagram, Google Reviews, and other social media platforms.
- Experience in data analysis of customer trends and sentiment utilizing social media software tools.
- Demonstrated experience using storytelling on social media.
- Photography and videography skills preferred.
- Experience in managing Social Media ratings.
- Proficiency with project management software and Microsoft Office applications like Excel, Word, PowerPoint, and Gmail Suite.
- Detail-oriented with excellent organization, analytical and time management skills to prioritize and execute tasks to meet deadlines.
- Excellent interpersonal skills and communication.
- As the nature of social media is 24/7, this position requires work in the evenings and weekends.
- Some travel will be required as well to regularly capture content.
- Looking for a self-starter, someone who can come in and take the reigns, who will be able to tackle content planning and implementation.
- Someone who is a good writer and storyteller and can craft content that furthers the company’s mission.
- Someone who has customer service experience or an understanding of how to have empathy for our customers.
- Someone who is willing to learn and take on new challenges and doesn’t shy away from conflict or a difficult situation.
- Someone who is reliable, trustworthy, and worker.
- Oversee day-to-day publishing across all social media platforms.
- Strategize approaches to scale our online communities, connect with new audiences, and encourage repeat engagement with the brand.
- Create, monitor, and contribute to relevant conversations across the Internet related to our brand mission and values.
About Outdoor Adventures (OAI)
Outdoor Adventures Incorporated (OAI) is Michigan’s largest private membership camping resort company with locations across Michigan, including Lake Shore Resort in Davison; Saginaw Bay Resort in Standish; Kalamazoo Resort in Kalamazoo; Mt. Pleasant Resort in Mount Pleasant. Resorts offer RV campsites, cabins, cottages and lodges along with a wide variety of private resort amenities and events. OAI is a family-owned company that has provided a safe and enjoyable recreational experience for its members for 30 years. For more information, visit www.outdooradventuresinc.com or on Facebook at www.facebook.com/outdooradventuresresorts.
Company Benefits:
Outdoor Adventures is willing to generously compensate individuals who are able to show both the oversight and attention-to-detail qualities that are needed for this role.
Outdoor Adventures also encourages a “promote-from-within” philosophy when new opportunities present themselves. Dedication to your position and a track record of success will open new doors for advancement within our organization. If you make a difference for us, we will do what we can to make sure you come to work and leave for home a happy member of our team!
Additional Benefits:
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PTO accrued immediately upon hire
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Company vehicle for all work-related travel
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401k retirement plan with company match
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Company-sponsored medical, dental, and vision insurance
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Life insurance
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Employee-only discounted rates at all of our locations
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Significant discounts on Outdoor Adventures merchandise
