What are the responsibilities and job description for the Senior Media Buyer Job at Outliant LLC in Raleigh position at Outliant LLC?
Content Summary : Senior Media Buyer at Raleigh, for Outliant LLC
About us :
Outliant is a fully-remote, US-based, digital product development and startup consulting company, with a team of culturally diverse creators whose exceptional skills and talents help conceive seamless digital products. Our teams exhibit work-play energy that supports individual growth, as well as encourages the freedom of creativity and “thinking outside the box.”
Our Core Values :
Pursuit of Excellence : We are extremely competitive, ambitious, and driven to be exceptional – as individuals, teams, and as an organization. There is no standard high enough and we will never settle. We aspire to attract, retain, and empower the very best people.
Startup Mentality : Outliant began with 5 startup founders, and startup culture is deep in our DNA. It’s a critical advantage that allows us to move faster, be more resourceful, and empower our team at all levels. We are in the early chapters of our journey.
World-Class Remote Collaboration : Outliant is (and always has been) a 100% remote company – we have no offices and our teams are distributed around the world. Given the freedom and autonomy this provides, we require that our people excel in this remote structure.
Seniority Level : Senior
About the Role :
As a Senior Media Buyer, you will apply specialized skills and deep expertise in media buying to manage and optimize advertising campaigns with complex aspects. You will leverage your extensive knowledge of industry best practices to execute and refine strategies that align with sophisticated marketing objectives. Your work will involve analyzing intricate data sets, adjusting campaign tactics, and ensuring the overall effectiveness of media placements.
Responsibilities :
Strategic Planning : Develop and implement comprehensive media buying strategies that align with overarching marketing goals and objectives.
Campaign Optimization : Lead the optimization of media campaigns through advanced data analysis, adjusting strategies to enhance performance and maximize ROI.
Budget Allocation : Oversee the allocation and management of significant media budgets, ensuring efficient and effective use of resources.
Performance Analysis : Conduct in-depth analysis of campaign performance data, providing actionable insights and recommendations to stakeholders.
Vendor Negotiation : Negotiate with media vendors to secure the best possible rates and placements for advertising campaigns.
Client Relationship Management : Serve as the primary client contact for all media buying-related matters, providing regular updates on campaign performance.
Team Collaboration : Collaborate with internal teams, including creative, analytics, and client services, to ensure cohesive and effective campaign execution.
Mentorship : Provide guidance and mentorship to junior media buyers, sharing best practices and helping to develop their skills.
Market Research : Stay informed about the latest trends, technologies, and best practices in media buying and digital advertising.
Requirements :
Bachelor's degree in Marketing, Advertising, or related field.
Minimum of 4-5 years of experience in media buying, with a proven track record of managing complex and high-budget campaigns.
Extensive knowledge of digital advertising platforms and media buying techniques.
At least 3 years of experience in media buying tools and platforms (e.g., Google Ads, Meta Ads), as well as analytics tools (e.g., Google Analytics)
Strong analytical skills with the ability to interpret complex data and make informed decisions.
Experience managing and optimizing campaigns across paid social, paid search, programmatic, and display channels.
Excellent negotiation skills and experience managing vendor relationships.
Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively.
Exceptional organizational skills and attention to detail.
Ability to work independently and collaborate with cross-functional teams while maintaining a strong adherence to best practices.
A proactive and innovative approach to problem-solving and staying ahead of industry trends.
Nice to Haves :
Experience working in an agency.
Experience working with different ad platforms, such as YouTube Ads, Pinterest Ads, TikTok Ads, LinkedIn Ads, and Twitter Ads.
Experience with e-commerce, SaaS, or B2C marketing.
Expertise in using marketing automation tools and platforms.
What’s in it for you?
As a full-time member of our team, you’ll enjoy :
Unlimited PTO.
Non-working holidays per country of residence.
Pro-rated 13th-month bonus in select regions.
Salary increases and performance-based bonuses.
Referral bonuses.
Continuous learning support.
Mental health and well-being programs.
Fun and casual work environment.
Employee engagement activities and virtual gatherings.
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