What are the responsibilities and job description for the Growth Marketing Specialist position at OutScout?
Job Description:
We are seeking an experienced Senior Product Marketing Manager to join our team at OutScout. As a key member of our marketing department, you will be responsible for developing and executing go-to-market strategies for our Payments and Quick Services products. Your primary objective will be to drive adoption and usage by creating targeted value propositions, strategic programs, and innovative engagement methods.
About You:
- Passion for Marketing: You have a proven track record of successfully launching products and driving growth through creative marketing strategies.
- Strong Analytical Skills: Ability to collect, analyze, and interpret complex data to inform marketing decisions.
- Excellent Communication Skills: Ability to effectively communicate marketing strategies and results to both technical and non-technical stakeholders.
- Collaborative Mindset: You thrive in a fast-paced environment and are able to work collaboratively with cross-functional teams.
Responsibilities:
- Develop GTM Strategies: Create and execute go-to-market plans that drive adoption and usage for Payments and Quick Services.
- Promote Products: Develop and implement promotional strategies to increase visibility and awareness of our products.
- Analyze Data: Track and analyze key performance indicators (KPIs) to measure campaign effectiveness and make data-driven decisions.
- Communicate Results: Effectively communicate marketing strategies and results to both technical and non-technical stakeholders.
