What are the responsibilities and job description for the Growth Marketing Specialist position at Sprig?
About Sprig
Sprig is empowering the fastest-growing and largest companies to build digital products for people, not just data points. Our platform enables product teams to ask any question about their product, observe user interactions, and receive actionable product recommendations to drive success. Today, we’re proud to partner with industry leaders like Notion, Figma, Ramp, Robinhood, Coinbase, and TripAdvisor, helping them build world-class products.
As we continue our journey towards $100M in revenue and beyond, Sprig’s vision is to shape the future of autonomous product development, where products evolve and self-iterate in real-time. By automatically analyzing user experiences as they happen, Sprig AI will synthesize data and identify product improvements instantly, ensuring nearly flawless user experiences and driving the next wave of innovation in product management.
As part of a new AI agent ecosystem, Sprig will collaborate with generative design and coding platforms to create a future where product teams will guide AI platforms in continuously adapting and improving products.
About This Role
We’re seeking a Growth Marketing Manager to own and scale Sprig’s paid acquisition channels while supporting the broader marketing team across digital marketing, in-person and virtual events, and lifecycle initiatives. This is a unique opportunity to be a high-impact, early member of the marketing team at Sprig. Reporting directly to our Head of Marketing, you’ll play a key role in driving qualified pipeline through paid channels and expanding your marketing skillset across a variety of functions.
Your Impact
Our Commitment to Diversity and Inclusion
We prioritize diversity within our team and value different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply.
Employee Pay Disclosure
The base salary range for this full-time position is $90,000-$110,000 Equity Benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all locations (San Francisco, CA; New York, NY). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in postings reflect the base salary only, and do not include equity or benefits.
***Please beware of scammers who are posing as Sprig and Sprig team members. Our recruiters use @sprig.com email addresses exclusively. We do not conduct interviews via text or instant message, and we do not ask candidates to purchase equipment through us or solicit money from you. If you have been contacted by someone claiming to be from a different domain about a job offer, please report it as potential job fraud to law enforcement and contact us here.***
Sprig is empowering the fastest-growing and largest companies to build digital products for people, not just data points. Our platform enables product teams to ask any question about their product, observe user interactions, and receive actionable product recommendations to drive success. Today, we’re proud to partner with industry leaders like Notion, Figma, Ramp, Robinhood, Coinbase, and TripAdvisor, helping them build world-class products.
As we continue our journey towards $100M in revenue and beyond, Sprig’s vision is to shape the future of autonomous product development, where products evolve and self-iterate in real-time. By automatically analyzing user experiences as they happen, Sprig AI will synthesize data and identify product improvements instantly, ensuring nearly flawless user experiences and driving the next wave of innovation in product management.
As part of a new AI agent ecosystem, Sprig will collaborate with generative design and coding platforms to create a future where product teams will guide AI platforms in continuously adapting and improving products.
About This Role
We’re seeking a Growth Marketing Manager to own and scale Sprig’s paid acquisition channels while supporting the broader marketing team across digital marketing, in-person and virtual events, and lifecycle initiatives. This is a unique opportunity to be a high-impact, early member of the marketing team at Sprig. Reporting directly to our Head of Marketing, you’ll play a key role in driving qualified pipeline through paid channels and expanding your marketing skillset across a variety of functions.
Your Impact
- Manage day-to-day execution and optimization of paid acquisition campaigns across Google Ads, LinkedIn, and other key digital channels.
- Continuously test and iterate on ad copy, landing pages, audiences, and budget allocation to improve campaign performance.
- Analyze and report on paid media performance with insights and recommendations.
- Support broader marketing programs such as virtual events, lifecycle campaigns, and integrated campaign launches.
- Collaborate cross-functionally with sales, product marketing, and lifecycle teams.
- 2–3 years of experience in growth marketing, digital marketing, or paid acquisition, ideally in a B2B SaaS setting.
- Strong working knowledge of Google Ads, LinkedIn Ads, and performance optimization.
- Analytical mindset and comfort working with campaign data to uncover insights.
- Collaborative, curious, and eager to grow across multiple areas of marketing.
- Highly organized and able to manage multiple projects simultaneously in a fast-paced, team-oriented environment.
- Competitive Salary
- Competitive Employee Equity
- 401K Program
- Medical, Dental, and Vision Benefits
- FSA/HSA Benefit
- $175/month Commuter Benefit
- Additional Wellbeing Benefits
- Flexible Paid Time Off
- Paid Parental Leave
- Professional Development Stipend
- Hybrid Office Policy
- Lunch available 5x a week in SF and NYC
- Dinner available 4x a week in SF
- Company Sponsored Social Events
Our Commitment to Diversity and Inclusion
We prioritize diversity within our team and value different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply.
Employee Pay Disclosure
The base salary range for this full-time position is $90,000-$110,000 Equity Benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all locations (San Francisco, CA; New York, NY). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in postings reflect the base salary only, and do not include equity or benefits.
***Please beware of scammers who are posing as Sprig and Sprig team members. Our recruiters use @sprig.com email addresses exclusively. We do not conduct interviews via text or instant message, and we do not ask candidates to purchase equipment through us or solicit money from you. If you have been contacted by someone claiming to be from a different domain about a job offer, please report it as potential job fraud to law enforcement and contact us here.***
Salary : $175
