Senior Product Marketing Manager

Senior PMM - In office 4-5 days per week - no flexibility.

Founded in the heart of Silicon Valley for 10 years. This growing company has built the most cutting-edge technology platform integrated with one of the biggest premium in-house print lab offerings. The integration of a fully customized software suite with lab products makes an industry-first, all-in-one solution for professional photographers, and to date, has served more than 1.4 million customers in over 40 countries, and this number is growing fast.

About the Role :

To continue the growth trajectory, they are looking for an experienced product marketing leader to lead the strategy and execution for their print lab business. Reporting directly to the VP of Marketing, this is a full-time position and is required to be onsite in the San Jose office . This role will also have approximately 10% business travel per year.

Key Responsibilities :

• Drive data-driven strategy development and executions to grow the acquisition of professional photographers and conversion to customers. Increase activation, retention, and lifetime value of customers.
• Develop marketing content, including web pages, videos, creatives, presale, and post-order customer support content, and assist channel marketers with paid and organic marketing campaigns.
• Test, validate, and develop offline marketing channels for presale, account management, and business development.
• Orchestrate educational programs (webinars, content marketing campaigns, in-person events, influencers, and trade shows) that inspire our target audience and help facilitate product education and trials.
• Conduct customer interviews and gather feedback to understand pain points and customer needs, which can inform product development and marketing strategies.

Focus Areas :

As a product marketing lead for the print lab, you will focus on delivering success in three key areas :

Requirements :

Please note, that this role is in the office 4-5 days per week in San Jose.