What are the responsibilities and job description for the Social Media and Influencer Coordinator (Hybrid) position at Outward Hound?
Job Summary
The Social Media and Influencer Coordinator will work closely with the VP of Marketing, Director of Marketing, and Marketing Creative team to provide strategy, execution, and measurement of success within social media, influencer marketing, and marketing asset creation and distribution. As part of a collaborative environment, success in this position requires cross-functional teamwork, the ability to think strategically and execute, an appreciation for strong content and analysis, and the willingness to continually learn and grow.
The Social Media and Influencer Coordinator should have experience thriving in a fast-paced environment that demands attention to detail, strong organizational skills, and a commitment to high-quality work. This role involves close collaboration and regular reporting with the VP of Marketing and the Director of Marketing, ensuring that all strategies and campaigns are cohesive, goal-driven, and measurable. As a key member of the Outward Hound marketing team, this individual will play an integral role in developing best-in-class campaigns that drive bottom-line revenue for Outward Hound and its subsidiary brands.
Roles/Responsibilities:
Creates, manages, and executes annual paid and organic social media calendar in collaboration with key stakeholders
Ensures alignment with product launches, ecommerce promotional calendars, brick and mortar promotions, holidays, and key events
Day-to-day planning of social media content across key social channels with the goal of driving reach, revenue, follower growth, and engagement
Reporting on social KPIs for the company and supports customer promotional campaigns with post-campaign reporting
Manage all day-to-day communications through Outward Hound accounts including replying to public comments on brand accounts & direct messages. Report back any opportunities for improvement based on social conversations (e.g. Product love or consistent complaints).
Manage influencer and ambassador campaigns with a focus on product awareness, e-commerce conversions, and retailer support; aligning on KPIs and determining success prior to launch
Source UGC and confirm approval for use on Outward Hound brand accounts
Coordinate and execute samples and fulfillment for giveaways
Assist the creative team with generating social media content and supporting where needed with other marketing creatives - including but not limited to - editing, tagging, uploading, and content organization
Accountability for budgetary spend both in paid social, influencer engagement, and product samples and shipping
KSAO’s:
Outward Hound is an Equal Opportunity Employer. We value diversity and we strive to create an inclusive and equitable environment for all our employees. We do not discriminate on the basis of race, gender, religion, color, national origin, gender identity, age, marital status, sexual orientation, veteran status, disability, or any other protected status.
Salary range: $55,000 - $65,000 DOE
The Social Media and Influencer Coordinator will work closely with the VP of Marketing, Director of Marketing, and Marketing Creative team to provide strategy, execution, and measurement of success within social media, influencer marketing, and marketing asset creation and distribution. As part of a collaborative environment, success in this position requires cross-functional teamwork, the ability to think strategically and execute, an appreciation for strong content and analysis, and the willingness to continually learn and grow.
The Social Media and Influencer Coordinator should have experience thriving in a fast-paced environment that demands attention to detail, strong organizational skills, and a commitment to high-quality work. This role involves close collaboration and regular reporting with the VP of Marketing and the Director of Marketing, ensuring that all strategies and campaigns are cohesive, goal-driven, and measurable. As a key member of the Outward Hound marketing team, this individual will play an integral role in developing best-in-class campaigns that drive bottom-line revenue for Outward Hound and its subsidiary brands.
Roles/Responsibilities:
Creates, manages, and executes annual paid and organic social media calendar in collaboration with key stakeholders
Ensures alignment with product launches, ecommerce promotional calendars, brick and mortar promotions, holidays, and key events
Day-to-day planning of social media content across key social channels with the goal of driving reach, revenue, follower growth, and engagement
Reporting on social KPIs for the company and supports customer promotional campaigns with post-campaign reporting
Manage all day-to-day communications through Outward Hound accounts including replying to public comments on brand accounts & direct messages. Report back any opportunities for improvement based on social conversations (e.g. Product love or consistent complaints).
Manage influencer and ambassador campaigns with a focus on product awareness, e-commerce conversions, and retailer support; aligning on KPIs and determining success prior to launch
Source UGC and confirm approval for use on Outward Hound brand accounts
Coordinate and execute samples and fulfillment for giveaways
Assist the creative team with generating social media content and supporting where needed with other marketing creatives - including but not limited to - editing, tagging, uploading, and content organization
Accountability for budgetary spend both in paid social, influencer engagement, and product samples and shipping
KSAO’s:
- Ability to work cross-functionally and collaboratively to ensure business goals and objectives are understood and aligned
- Working knowledge of organic and paid social media platforms including but not limited to Instagram, Facebook, YouTube, Pinterest, TikTok, and LinkedIn
- Ability to manage production and planning across multiple platforms, working with internal and external partners on asset creation and execution
- Creative eye for content with a working knowledge of KPIs within social media, influencer marketing, and earned media
- Self-starter comfortable with establishing new processes and managing a wide range of projects
- Strong relationship-building skills and the ability to work with and influence others
- Communicate and collaborate with Product Development, Sales, Ecommerce, and other departments
- Ability to come into the office as required
- Working knowledge of social media/influencer management tools such as Sprout Social and Grin as well as social listening programs like Meltwater
- Platform paid media experience with programs such as Facebook Ads Manager
- Experience with influencers, content creators, and brand ambassadors
- Understanding of platform trends including updates within platforms, content usage, and macro- and micro-influencers
- Minimum - Bachelor’s degree in Marketing, Business or Communications, or related field
- 1-3 years of organic and paid social media, influencer marketing, and public relations
- Medical / Dental / Vision/Accident
- HSA
- 401K & 100% Employer Match (Fully vested after 1 year)
- Flexible Paid Time Off (includes vacation and sick time)
- Parental Leave
- Basic Term Life and AD&D (Employer Paid)
- Voluntary Term Life and AD&D
- Pet Insurance (Employer Paid)
- Annual Bonus Potential
Outward Hound is an Equal Opportunity Employer. We value diversity and we strive to create an inclusive and equitable environment for all our employees. We do not discriminate on the basis of race, gender, religion, color, national origin, gender identity, age, marital status, sexual orientation, veteran status, disability, or any other protected status.
Salary range: $55,000 - $65,000 DOE
Salary : $55,000 - $65,000