Digital Marketing Account Manager

Over The Top is a growing Digital Marketing agency with an emphasis on serving domestic franchise businesses in the health, wellness and beauty industries. Based in Lake Forest, California, our Account Management team works virtually with more than 1,200 U.S. clients to provide a full suite of digital marketing services and software, performance metrics and strategic recommendations to maximize their business growth. We have a passionate team dedicated to creating solutions to improve our clients’ bottom line.

The Digital Account Manager role requires a service-oriented professional who is an excellent communicator and can adapt their approach to serve a wide variety of client personalities and digital competencies. This person naturally excels at relationship-building, earning trust, and delivering exceptional client experiences.

We are looking for a strategic thinker and digital marketing expert to manage multiple franchisee accounts, ensuring each location maximizes its digital marketing potential while maintaining brand consistency. The ideal candidate will be highly detail-oriented, quick to learn, and skilled at collaborating with peers to solve problems and generate new ideas. If you thrive in a fast-paced, multi-client environment and enjoy working with local businesses to drive success, we want to hear from you! 

Client Relationship & Strategic Growth

• Serve as the primary point of contact for assigned franchisees, ensuring effective communication and high-quality service delivery.
• Build lasting relationships with franchisees and their teams, actively identifying upselling and cross-selling opportunities to support client retention and business growth.

Campaign Coordination & Execution

• Manage the execution of local (T3) campaigns by coordinating with the Performance Team and Billing, ensuring that initiatives align with regional goals and corporate brand standards.
• Oversee project timelines and stakeholder communications using OTT’s business management tools.

Performance Analysis & Reporting

• Proactively analyze digital advertising data and campaign performance to deliver actionable insights and optimization recommendations.
• Conduct live presentations (via Zoom/Google Meet) to clearly communicate performance metrics, organic ranking insights, and strategic advice tailored to each franchisee’s goals.

Issue Resolution & Support

• Address and resolve client concerns promptly and professionally, collaborating with internal teams (e.g., Development and Tech Support) to resolve platform inconsistencies or technical issues.

Billing & Administrative Oversight

• Manage billing-related tasks, including updating budgets and generating invoices, while coordinating with the billing team to ensure accuracy and transparency.
  

• 3 years of experience in digital advertising, account management, or franchise marketing, working directly with clients.
• Strong expertise in local digital advertising strategies, local SEO, and performance analytics.
• Hands-on experience with paid social, Google Ads, and performance monitoring platforms. Experience with DOMO is a plus.
• Ability to analyze digital advertising KPIs and derive performance insights for campaign optimization.
• Excellent communication, presentation, and writing skills, with the ability to deliver persuasive recommendations via Zoom, Google Meet, phone, or email.
• Strong project management, time-management, and task prioritization skills in a fast-paced, multi-account environment.
• Proficiency in Google Docs, Sheets, Slides, or Microsoft Word, Excel, and PowerPoint.
• Resourceful, adaptable, and able to pivot comfortably with objectives, procedures, and deadlines.
• Strong interpersonal and problem-solving skills, with a proven ability to overcome objections.
• Experience in franchise, multi-location, or local business marketing is a plus.
• Google Ads Certification within the first 3 months of employment.

• Innovative Culture: Join a forward-thinking team that embraces new ideas and cutting-edge marketing strategies.
• Professional Growth & Development: Access to continuous learning opportunities, industry conferences, certifications, and career advancement within the company.
• Collaborative Environment: Work with a passionate group of digital marketers, developers, and creatives.
• Impactful Work: Help local businesses thrive in their communities and see your efforts produce tangible results.
• Competitive Compensation & Benefits: This includes health, dental, and vision insurance, a 401(k) plan with company match, and 20 days of PTO plus 9 holidays.