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Account Executive - Digital Marketing

Overdrive Interactive
Boston, MA Full Time
POSTED ON 12/26/2024 CLOSED ON 1/25/2025

What are the responsibilities and job description for the Account Executive - Digital Marketing position at Overdrive Interactive?

Account Executive - Overdrive Interactive

About Us

Overdrive Interactive is a cutting-edge, Boston-based digital agency. We offer a unique blend of strategic, media, creative, and technical services that set the standard in today's competitive marketing landscape. Our team works with world-leading companies, providing innovative online marketing solutions that drive success and growth.

Position Overview

As an Account Executive, you'll play a crucial role as an interactive marketing specialist and project manager. You'll leverage Overdrive's products and services to meet client objectives, applying your understanding of their business landscape, target audience, and competitive environment.

Key Responsibilities

  • Manage client relationships and ensure clear communication at all levels
  • Provide strategic marketing counsel to clients
  • Develop and implement short and long-term marketing initiatives
  • Oversee day-to-day project management for assigned accounts
  • Guide agency personnel to meet client objectives
  • Manage account financials, including budgets, estimates, and spending
  • Analyze campaign performance and communicate findings to clients
  • Prepare and present agency and client performance reports

Required Skills & Experience

  • 2-3 years of experience in an advertising or interactive marketing agency
  • Proven knowledge of online advertising techniques (Social Media, SEO, SEM, Email Marketing, etc.)
  • Experience working with cross-functional teams
  • Working knowledge of analytics platforms (e.g., Omniture, Google Analytics) and marketing KPIs
  • Understanding of agency financial processes
  • Strong project management skills
  • Excellent communication and interpersonal abilities
  • Proficiency in MS Office suite (Outlook, Excel, PowerPoint, Word)

Core Competencies

  • Thorough understanding of interactive and general marketing principles
  • Initiative and innovation in problem-solving
  • Ability to facilitate and evaluate effective communication strategies
  • Strong leadership potential and team management skills
  • Adaptability to a fast-paced, dynamic work environment
  • Meticulous attention to detail
  • Eagerness to learn and lead client businesses

Desired Qualifications

  • Current Google AdWords certification

Benefits

  • Comprehensive health and dental insurance
  • 401(k) retirement plan with company match
  • Flexible spending accounts (commuter and child care benefits)
  • Paid vacation and holidays
  • Competitive salary and employee referral bonus
  • Long-term disability and life insurance
  • Vision care discounts
  • Professional development opportunities
  • Modern, open-loft office space
  • Free healthy snacks, coffee, and teas
  • Engaging office culture and events

Overdrive Interactive is an Equal Opportunity Employer. Please include salary requirements with your application. No phone calls, please.

For more information about our agency, visit www.overdriveinteractive.com

 

 

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