What are the responsibilities and job description for the Social Media Manager position at Overdrive Marketing Communications, LLC?
About Overdrive Interactive
We are a Boston-based digital agency that combines strategic, media, creative, and technical services. Our entrepreneurial spirit sets the standard for agencies in today's competitive landscape.
We help leading companies develop cutting-edge online marketing programs to succeed and grow. At Overdrive, you can expect a dynamic environment where online advertising, search marketing, social media, mobile, digital creative, analytics, and more come together.
Role: Social Media Manager
We are seeking a talented and passionate Social Media Manager to lead organic social media strategy for our clients. In this role, you will focus on building brand presence, driving engagement, and growing a loyal community across platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, and others.
Your work will be centered on creating authentic, engaging, and relevant content, and fostering relationships with online communities—all while maintaining the brand's voice and aligning with client goals.
Responsibilities:
- Organic Social Media Strategy Development: Create and implement organic social media strategies tailored to client goals, brand identity, and audience preferences.
- Content Creation & Curation: Develop creative, on-brand organic social media content, including images, videos, stories, and written posts, optimized for each platform.
- Community Management & Engagement: Build and nurture relationships with followers, responding to comments, messages, and mentions in a timely, authentic manner.
- Organic Social Campaigns & Content Calendars: Plan and execute organic social media campaigns that focus on community engagement, brand awareness, and customer advocacy.
- Analytics & Reporting: Track and measure the performance of organic social media campaigns using relevant analytics tools.
- Brand Advocacy & Social Listening: Monitor brand sentiment and social conversations around your clients to identify opportunities for brand advocacy, PR, or crisis management.
Requirements:
- 4-6 years of experience managing organic social media accounts (preferred in a digital marketing agency setting).
- Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok) and best practices for organic growth and engagement.
- Proven experience in content creation, writing for social media, and crafting engaging posts that resonate with audiences.
Why Join Overdrive Interactive:
- Be a key player in developing organic social media strategies that drive brand awareness and customer loyalty.
- Work with diverse clients across industries, gaining exposure to new trends and innovative marketing.
- Join a dynamic team that values creativity, professional development, and teamwork.
