What are the responsibilities and job description for the Product Marketing Associate position at Overhaul Group Inc?
About Overhaul
Overhaul is a category-defining supply chain risk management and real-time visibility company. We help the world’s biggest brands protect their cargo, optimize operations, and stay ahead of evolving threats. Our technology-powered solutions provide real-time intelligence and proactive risk mitigation to safeguard global supply chains.
We’re growing fast, and we need a Product Marketing Associate who thrives in a high-energy, fast-moving environment to support our Product Marketing team in executing high-impact campaigns that drive demand, engagement, and revenue.
What You’ll Do
As a Product Marketing Associate, you’ll work closely with the Product Marketing Manager (PMM) to help execute product marketing strategies. You’ll take ownership of campaign execution and product marketing content creation to support Overhaul’s sales and marketing activities—freeing up the PMM to focus on strategy. If you’re highly creative, detail-oriented, and eager to grow in the dynamic world of supply chain technology, this role is for you.
Key Responsibilities
✅ Campaign Execution: Support the PMM in conceiving, developing, and executing integrated marketing campaigns to drive awareness and adoption of Overhaul’s solutions.
✅ Messaging & Positioning: Help refine product messaging and ensure consistency across all content, presentations, and sales enablement materials.
✅ Market & Competitive Research: Assist in gathering competitive intelligence and customer insights to inform marketing strategies.
✅ Product Launch Support: Help plan and execute product launches, ensuring alignment across sales, marketing, and customer success teams.
✅ Content Development: Create and maintain collateral, case studies, whitepapers, blog posts, and website updates that communicate our value proposition.
✅ Sales Enablement: Develop materials that help the sales team effectively position Overhaul’s products and respond to customer needs.
✅ Data & Performance Analysis: Measure campaign effectiveness and optimize based on data-driven insights.
Nice to Have:
✅ Script & Storyboard Development: Prepare compelling scripts and storyboards for product videos, animations, and marketing content to ensure clear, engaging messaging.
✅ Video & Content Creation: Own the creation of video animations, explainer videos, and product marketing content—from editing to final production.
What You Bring
✔️ 1-2 years of experience in product marketing, content marketing, or demand generation (ideally in B2B SaaS, logistics, or supply chain technology).
✔️ Ability to work independently and take ownership of projects.
✔️ Marketing campaign experience—you have experience developing and executing multi-channel campaigns that drive engagement.
✔️ Excellent written, verbal, and presentation skills.
✔️Market and competitor research capability, can analyse industry trends, and generate insights for product marketing.
✔️ Collaboration skills—you work with cross-functional teams, including product, sales, customer success and marketing.
Perks and Benefits
- Top employee health and well- being benefits
- Care giver/adoption/family leave
- Flexible Time Off Policy
- Casual dress
- Perks and discounts through employee assistance program
Diversity and Inclusivity Statement
Overhaul has always been, and always will be, committed to diversity and inclusion. Our Overhaul Culture Code’s top listed commitment is to “Diversity and Synergy.” All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. We strongly encourage people from underrepresented groups to apply!
