What are the responsibilities and job description for the Digital Marketing Specialist position at OWA Parks & Resort?
DUTIES AND RESPONSIBILITIES:
- Assist with the development and implementation of the company’s digital communications strategies
- Maintain accurate information on company’s social media, website, mobile app, ticket platforms, and third-party digital sites
- Coordinate and implement marketing content plan (e.g. website, blogs, social media, and e-blasts)
- Maintain a strong online company voice providing engaging, timely information to guests
- Use automation software to coordinate and manage campaigns
- Utilize tracking and reporting programs to measure the success of digital campaigns; provide timely reports as directed by Management
- Assist with development and execution of company’s online reputation management program
- Continuously research, monitor, and implement marketing best-practices to enhance the digital user experience
- Work with internal team and external agencies to ensure brand consistency
- Advance multiple projects simultaneously
- Possess a passion for staying up to date with industry-leading software and technology to identify market trends and recommend strategy changes to improve customer engagement
- Suggest and implement digital marketing tactics to increase profitability
- Assist with photography and digital coverage of on-property and off-property events
- All other duties as assigned
REQUIRED QUALIFICATIONS:
- Bachelor’s degree in Marketing, Digital Media, Communication or related field
- A minimum of three years of digital marketing experience organizing multiple social, web, and email marketing campaigns in a professional work environment
- Proficiency using Adobe Creative Suite, Microsoft Office Suite, HTML, CSS, Word Press, web-based/social media content management system, and video editing software
- Experience with digital marketing campaigns for a tourism driven property is preferred
- Demonstrated visual communication skills and digital design expertise
- Tech-savvy with an ability to master software easily
- Flexibility to work varied schedules including nights, weekends, and holidays
- Able to work in sunny, hot, humid, cold and rainy conditions
