What are the responsibilities and job description for the Content Marketing Manager position at Owned & Operated?
Job Description
We're seeking an experienced YouTube growth specialist to join our team at Owned & Operated. As a key member of our content marketing team, you'll be responsible for driving massive growth on our YouTube channel.
Your Key Responsibilities
- Owning our YouTube growth strategy to take our channel from where it is now to massive growth
- Owning our Social Media organic growth strategy
- Collaborating with our video editor to fine-tune videos for channel optimization
- Tracking performance across all organic channels and making data-driven decisions to improve results
- Creating high-performing titles & thumbnails
- Working with editors & creators to make content engaging, snappy, and optimized for retention
- Developing content ideas & funnels to ensure videos tie into our broader audience growth goals
- Repurposing video content for other platforms
- Running A/B tests and experiments to keep the channel evolving
- Keeping up-to-date on trends & best practices for YouTube's algorithm, analytics, and more
About Our Company
At Owned & Operated, we're building a community that shares what works and helps home service businesses win. We reach over 90,000 people across podcasts, newsletters, and social media.
