What are the responsibilities and job description for the Social Content Creator and Strategist position at P.F. Chang's?
P.F. Chang’s is looking for a creative Social Content Creator & Strategist to share our story across social media channels. In this role, you’ll own social creative for our brand. You’ll be responsible for managing P.F. Chang’s content calendar, concepting, planning, producing, shooting and editing video and photo creative for social, writing copy and publishing all social content across our channels. While this position is not responsible for all community management, you will be responsible for monitoring for UGC and commenting on specific social media content as we look to engage with our community. Ideal candidates located in LA or Phoenix.
What You’ll Be Doing:
- Managing content calendar and publishing all social content across our channels
- Developing and pitching fun creative ideas for our social media platforms
- Visiting our restaurants and shooting content for TikTok, Instagram, and other social platforms as well as capturing content onset of photo shoots
- Delivering impactful, optimized social first assets that are platform specific
- Translating social and cultural trends into fun engaging social content (including memes, trends, and other timely pop-culture moments)
- Writing social post copy, reposting UGC, and engaging with our online community
- Working with marketing team to brainstorm fun ideas for social media that ladder back up to our larger business goals and marketing calendar
- Working closely with leadership on platform strategies, reporting, influencer marketing campaigns and the most effective ways for us to show up online
- Creating impactful social media content that drives forward our social and brand KPIs and business objectives (follower growth, social engagement, brand awareness and sales)
- Building out our influencer gifting and seeding program in partnership with our social media lead
Skills and Qualifications
- Knowledge of editing tools like Adobe, Capcut, Canva, TikTok, Premiere, etc
- Knowledge of publishing tools like Emplifi, Sprout Social, and Meta Business Suite
