Demo

Social Media Coordinator

Pala Casino Spa Golf Resort
Pala, CA Full Time
POSTED ON 1/29/2025
AVAILABLE BEFORE 2/26/2025

Location: Pala, CA

To develop content for Pala Casino Spa Resort to share the fun and excitement that occurs on property with guests and future guests via social media. To interact with Guests/Team Members to encourage them to follow and share Pala Casino Spa Resort on Social Media channels.

  • Minimum 2 years social media experience developing online content
  • Possess excellent organization and creative communication skills, verbal and written
  • Able to work independently, ability to prioritize and ability to multi task.
  • Creative, with a good eye for photography and videography
  • Able to work all shifts and flexible schedules including weekends and holidays
  • Able to edit photos & video using app based and desktop tools
  • Must read, write, speak and understand English.

Essential Job Functions:

  • Work with Pala Casino and Pala Mesa Resort property operators in creating posts that drive engagement and portray the highest standards of quality
  • Collaborate with Marketing leadership in creating strategies to drive engagements and keep Pala as a leader in social media marketing
  • Develop photo and video content using app-based editing equipment
  • Edit video content using app-based and desktop applications
  • Interact with Guests for photos and videos while maintaining a pleasant, friendly and professional demeanor with all Guests and Pala Team Members
  • Serve as an expert for social media and evangelize social media throughout Pala Casino with Guests and Team Members
  • Answers and provides assistance to the Executive Director of Marketing and Social Media consultant as necessary in social and online marketing
  • Ensure the quality and consistency of the Pala Casino style and tone for all written social media materials
  • Work with multiple department managers and directors to cover events occurring on property
  • Identify competitive opportunities and threats in social channels and develop appropriate responses
  • Develop and post content across social channels. This includes blog posts, status updates, tweets, pins, photos, videos, etc.
  • Analyze performance data and develop strategies to drive post and channel KPIs.
  • Ensure that all comments on posts, questions in DMs, and mentions are responded to within a timely manner.
  • Be passionate about Social Media and Technology
  • Perform other duties as assigned
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