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Admissions / Marketing Director - External Admissions

Palatka Center for Rehabilitation and Healing
Palm, FL Full Time
POSTED ON 3/12/2025
AVAILABLE BEFORE 5/11/2025

Job Opportunity: Admissions / Marketing Director

Are you an experienced marketer in a skilled nursing setting? We’re looking for you! Join our team as the Admissions / Marketing Director and take charge of driving census growth and managing occupancy to ensure the facility’s financial success. This is your opportunity to make a big impact, optimize performance, and help create a positive, compliant environment for both residents and staff. If you're ready to lead and make a difference, we’d love to connect with you!


#2025

Palatka Center for Rehabilitation & Healing

Our focus is quality care in a supportive and friendly environment. Our facility offers a wide range of amenities, specializing in short-stay rehabilitation and long-term care. At Palatka Center, we believe in focusing on key initiatives to improve the quality of life, medical care, and outcomes for everyone. If you are looking to join a caring and supportive team, we would love to meet you!

We are located at 110 Kay Larkin Dr, Palatka

Why Work For Us? Because We Offer Our Employees: 

  • Health Insurance Plan Options
  • Dental Insurance Plan Options
  • Vision Insurance Plan Options
  • Paid Time Off
  • Holiday Pay
  • 401k
  • Direct Deposit
  • Flexible Scheduling
  • Paid Training and In-Services
  • Full and Part Time Positions Available
  • Development of Deep Personal Relationships with Patients and their Families


Admissions / Markerting Director Job Summary:

The Admissions / Marketing Director will be responsible for leading census development and occupancy management to achieve financial goals of the facility while also maintaining compliance in accordance with local, state and federal standards and regulations, established facility policies and procedures.

Admissions / Marketing Director Major Duties and Critical Tasks:

  • Evaluates and makes recommendations to adjust admission practices.
  • Plans, develops, organizes, implements, evaluates and directs the overall operation of the Admissions department, as well as its programs and activities, in order to develop census goals while also maintaining compliance with current state and federal laws and regulations.
  • Evaluates and subsequently adjusts admission practices as needed based on reaching desired occupancy.
  • Ensures there is an open and collaborative relationship between the business office and the admissions office, both working toward shared facility goals for occupancy and collections.
  • Plans, develops and implements an external and internal census sales strategy with each admissions team member to build and maintain strong relationships with referral partners/sources such as hospitals, physicians, senior centers, department of human resources, home health agencies, hospices, etc.
  • Make recommendations to Regional Director of Business Development or Vice President of Business Development on collateral needed. Provides information to referral partners when necessary to clearly communicate the services and offerings of the facility.
  • Identifies opportunities with new referral partners/sources and develops sales strategies to build relationships and communicate the facility’s services and offerings.

Admissions / Marketing Director Required Education and Experience:

  • Must have, as a minimum, three (3) years of experience with demonstrated success in census development and occupancy management in a nursing home, or other related health care facility.
  •  Knowledgeable of nursing and medical practices and procedures, as well as laws, regulations and guidelines pertaining to long-term care.

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