What are the responsibilities and job description for the Admissions / Marketing Director - External Admissions position at Palatka Center for Rehabilitation and Healing?
Job Opportunity: Admissions / Marketing Director Are you an experienced marketer in a skilled nursing setting? We’re looking for you! Join our team as the Admissions / Marketing Director and take charge of driving census growth and managing occupancy to ensure the facility’s financial success. This is your opportunity to make a big impact, optimize performance, and help create a positive, compliant environment for both residents and staff. If you're ready to lead and make a difference, we’d love to connect with you! #2025
Palatka Center for Rehabilitation & Healing
Our focus is quality care in a supportive and friendly environment. Our facility offers a wide range of amenities, specializing in short-stay rehabilitation and long-term care. At Palatka Center, we believe in focusing on key initiatives to improve the quality of life, medical care, and outcomes for everyone. If you are looking to join a caring and supportive team, we would love to meet you!
We are located at 110 Kay Larkin Dr, Palatka
Why Work For Us? Because We Offer Our Employees:
- Health Insurance Plan Options
- Dental Insurance Plan Options
- Vision Insurance Plan Options
- Paid Time Off
- Holiday Pay
- 401k
- Direct Deposit
- Flexible Scheduling
- Paid Training and In-Services
- Full and Part Time Positions Available
- Development of Deep Personal Relationships with Patients and their Families
Admissions / Markerting Director Job Summary:
The
Admissions / Marketing Director will be
responsible for leading census development and occupancy management to
achieve financial goals of the facility while also maintaining compliance in
accordance with local, state and federal standards and regulations, established
facility policies and procedures.
Admissions / Marketing Director Major Duties and
Critical Tasks:
- Evaluates and makes recommendations to
adjust admission practices.
- Plans, develops, organizes, implements,
evaluates and directs the overall operation of the Admissions department, as
well as its programs and activities, in order to develop census goals while
also maintaining compliance with current state and federal laws and
regulations.
- Evaluates and subsequently adjusts admission
practices as needed based on reaching desired occupancy.
- Ensures there is an open and
collaborative relationship between the business office and the admissions
office, both working toward shared facility goals for occupancy and
collections.
- Plans, develops and implements an
external and internal census sales strategy with each admissions team member to
build and maintain strong relationships with referral partners/sources such as
hospitals, physicians, senior centers, department of human resources, home
health agencies, hospices, etc.
- Make recommendations to Regional Director
of Business Development or Vice President of Business Development on collateral
needed. Provides information to referral
partners when necessary to clearly communicate the services and offerings of
the facility.
- Identifies opportunities with new
referral partners/sources and develops sales strategies to build relationships
and communicate the facility’s services and offerings.
Admissions / Marketing Director Required
Education and Experience:
- Must have, as a minimum, three (3) years
of experience with demonstrated success in census development and occupancy
management in a nursing home, or other related health care facility.
- Knowledgeable of nursing and medical
practices and procedures, as well as laws, regulations and guidelines
pertaining to long-term care.
