What are the responsibilities and job description for the BUSINESS DEVELOPMENT SPECIALIST position at Palco?

BUSINESS DEVELOPMENT SPECIALIST

Discover a rewarding career at Palco Choice. Join Palco Choice as a Business Development Specialist and make a lasting impact by connecting with local communities and promoting meaningful initiatives. In this role, you will drive local marketing campaigns to enhance Palco Choice's visibility and build strong connections within the community. Responsibilities include coordinating marketing campaigns, organizing events, and developing partnerships with local businesses and organizations to support Palco Choice's mission.

The ideal candidate will bring a passion for community engagement, creativity in marketing strategies, and the ability to build and maintain relationships with healthcare partners. This role is an excellent opportunity to make a difference by promoting Palco Choice's values and services while contributing to the well-being of the seniors and communities we serve.

Key Responsibilities

Primary :

Develop and nurture relationships with local organizations and businesses to advance Palco Choice's initiatives.
Represent Palco Choice at community events, meetings, and other gatherings to foster brand awareness.
Plan, execute, and evaluate marketing campaigns and community-focused events.
Collaborate with the marketing team to design promotional materials, including flyers, brochures, social media content, and press releases.
Organize and manage community events, such as health fairs, workshops, and promotional activities.
Conduct market research to identify community needs, preferences, and trends to guide marketing efforts.
Track and analyze data to measure the success of campaigns and events, providing actionable insights for improvement.
Act as a brand ambassador, ensuring consistent messaging and representation of Palco Choice's values.

Secondary :

Meet with potential clients and family members to discuss their needs and provide solutions in the form of a service plan

Relays new client details and care plan to staffing department to ensure appropriate Caregiver matching

Set tasks for follow up and direct the lead management process for prospects as directed

Work with other team members to coordinate various aspects of a client's care

Owns all aspects of client relationship for the first 30 days.

Conduct client / Caregiver introductions with every new client

Create new client records in the current operating system and in SharePoint

Education and Experience

Some college preferred

One year experience in home care, health care or senior-related industry required, an equivalent combination of education and work experience may be considered.

One year experience in a marketing role.

Skills and Abilities

Excellent oral and written communication skills and the ability to listen effectively

Ability to work independently, maintain confidentiality of information and meet deadlines

Ability to demonstrate effective interpersonal skills is essential as well as sound judgment and good decision-making

Must demonstrate discretion, integrity, and fair-mindedness consistent with company standards, practices, policies, and procedures

Ability to organize and prioritize daily, monthly, and yearly work

Ability to establish good working relationships with office colleagues, the franchise owner, clients, and the community

Ability to present a professional appearance and demeanor

Ability to operate office equipment

Must be patient and congenial on the telephone

Must have computer skills and be proficient in Word and Excel

Ability to work evenings or weekends as required

Knowledge of the senior-care industry

Must possess a valid driver's license and insurance.

Travel is required using your own personal vehicle.

Criminal background checks and maltreatment checks required.

Join Us

Company benefits designed for you :

Generous Paid time off.

Quarterly / Annual bonus potential.

Retirement Savings : We will support you as you save for your future.

Career Growth Opportunities : We help you thrive, so together, we can grow. We provide opportunities to advance your career with a vast portfolio of businesses and a global footprint.

Paid Training : Earn while you learn, and continue to grow with access to internal and external learning opportunities.

Great Work Environment : We are proud of our company culture of collaboration and the recognition we've received for our diversity efforts.

When you join Palco, you are engaged in creating the future - both our company's, the people we serve, and your own. We understand that our success is directly related to the success of our team. We strive to create a culture where you can :

Bring your authentic self to work.

Grow and thrive, both personally and professionally.

Make a difference with our clients, in our communities, and with the millions of people we support.

Experience work / life balance.

Feel value and a greater purpose through the work you do.

Palco, Inc. is an Equal Employment Opportunity ( EEO ) employer and does not discriminate in any employer / employee relations based on race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

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