What are the responsibilities and job description for the Demand Generation - Marketing Manager position at PalletTrader?
PalletTrader is the leading digital marketplace and pallet management console, combining technology, industry expertise, and tailored managed services to revolutionize how businesses handle pallet needs. We offer both an online marketplace and fully managed solutions that streamline operations, enhance visibility, and reduce total cost of ownership.
We are scaling fast and looking for a high-impact marketer who can own and optimize demand generation strategies that drive pipeline growth and revenue while aligning with our Go-To-Market (GTM) efforts.
Role Overview :
We’re looking for a data-driven, results-oriented Demand Generation / Marketing Manager to take ownership of multi-channel marketing programs that attract, engage, and convert valuable customers. This is a hands-on role focused on pipeline generation, lead nurturing, and campaign execution; while also contributing to strategy with the leadership team (you have a seat the table in this role).
You won’t be alone in setting strategy, but you will be expected to own execution and ensure our demand generation efforts are impactful, measurable, and scalable.
If you thrive in fast-paced, high-growth environments and love building and optimizing campaigns that drive real pipeline results, this role is for you.
Key Responsibilities :
Demand Generation & Pipeline Growth
- Execute multi-channel demand generation campaigns that drive awareness, engagement, and pipeline growth.
- Own campaign execution across email, paid media, website, and content marketing.
- Develop and test lead nurture sequences to optimize conversion rates and sales velocity.
- Collaborate with sales to define MQL / SQL criteria, lead handoff processes, and performance tracking.
- Contribute to demand generation strategy alongside leadership—your input matters, but execution is your priority.
HubSpot & Marketing Automation
Paid Media & Digital Advertising
Content Marketing & Campaign Execution
Event & Conference Marketing
Analytics, Reporting & Optimization
Qualifications : Must-Have :
Preferred :
