What are the responsibilities and job description for the Demand Generation Specialist position at PalletTrader?
PalletTrader is a leading digital marketplace and pallet management console, revolutionizing how businesses handle pallet needs by combining technology, industry expertise, and tailored managed services.
We are scaling fast and looking for a high-impact marketer who can own and optimize demand generation strategies that drive pipeline growth and revenue while aligning with our Go-To-Market (GTM) efforts.
This role focuses on data-driven results, multi-channel marketing programs that attract, engage, and convert valuable customers. Key responsibilities include executing campaigns across email, paid media, website, and content marketing.
- Develop and test lead nurture sequences to optimize conversion rates and sales velocity.
- Collaborate with sales to define MQL/SQL criteria, lead handoff processes, and performance tracking.
HubSpot & Marketing Automation
- Manage and optimize HubSpot for lead nurturing, segmentation, automation, and scoring.
- Refine email sequences, workflows, and automated campaigns to increase conversion rates.
