Marketing Coordinator

Paneltronics is a leader in the design, engineering and manufacturing of high-quality electrical control panels, power distribution units, instrument panels, and switch panels. We are a vertically integrated manufacturer with strength in being able to support custom OEM requirements. Paneltronics' products are specified on a wide variety of industrial equipment, specialty vehicles, trucks, boats and military applications worldwide.

Job Description: Marketing Coordinator

Reports to: Sales Manager

Function:

The Marketing Coordinator's primary function is to initiate, support and manage marketing efforts. These marketing efforts must be directed towards the creation, implementation, and execution of coordinated marketing plans and strategies that create and support additional sales growth for Paneltronics.

Position Responsibilities and Requirements:

Includes but is not limited to creation, direction, development, implementation, hands-on execution, analysis, and/or management of the following for both business-to-business and business-to-consumer marketing:

• Marketing strategies to maximize sales, customer diversification, and industry diversification
• Creative design for our website, social media, advertisements, presentations, catalogs, brochures, data/spec sheets and related printed materials
• Advertising schedules and submitting advertising materials and press releases
• Current website contractor with direction, content, and creative
• Interactive websites and social networking
• Search Engine Optimization efforts
• E-blasts
• Blogging
• Newsletter
• Photography
• Videos
• Multimedia marketing campaigns for sales lead generation
• Web analytics to set direction, improve base performance, and achieve desired results. Provide monthly reports to management.
• Sales and marketing measures and benchmarks to improve base performance and desired results
• Collaborate/coordinate with the Finance, Sales, Engineering, and Production departments
• Perform proper due diligence and select the best contractors and suppliers for purchased services and materials
• Communicate with vendors to ensure that materials are delivered on a timely basis

Experience Requirements:

• Three (3) or more years of professional experience in marketing, graphic design and website support
• Two (2) or more years of professional experience in social networking and social media

Position-specific Professional Competencies:

Specific technical knowledge and professional skills required for the position:

• Strong graphics design skills
• Strong website support and analysis
• Extensive knowledge of Social Networking – Including but not limited to Facebook, LinkedIn, Instagram, and YouTube
• Proven track record of effective Search Engine Optimization
• Strong understanding of web and social media analytics
• Strong hands-on working knowledge of Adobe Creative Suite, Google, Google Analytics, Internet Explorer, Safari
• Strong communication skills with all levels of management, both internal and external
• Ability to work independently, following specific and detailed instructions about required tasks and expected results.
• Detail oriented
• Strong sense of responsibility, commitment, and urgency
• Excellent interpersonal skills
• High initiative and creativity
• Ability to read, speak and communicate in English
• Ability to communicate in Spanish

Education Requirements:

• A Bachelor’s degree in Business Administration, Marketing, Communications, Graphics Design, or Multimedia Design

Core Competencies:

• Integrity: High sense of responsibility and commitment
• Understanding Role and Responsibilities: Demonstrate clear understanding of the expectations of the job and of company policy.
• Teamwork: Excellent teamwork skills
• Dependability: Demonstrated ability to work independently.
• Flexibility: Excellent attitude toward change
• Urgency: Quickly act, react, follow-up and follow-through in accordance with the appropriate urgency required to address situations and problems that may arise.
• Leadership: Be a leader within the company, contributing to its performance-driven culture.

Paneltronics offers competitive wages and a complete benefits package including medical, dental, and 401K plan. Paneltronics is an Equal Opportunity Employer.

Job Type: Full-time

Pay: $50,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• B2B marketing: 3 years (Required)

Language:

• English (Required)

Ability to Commute:

• Hialeah Gardens, FL 33018 (Required)

Ability to Relocate:

• Hialeah Gardens, FL 33018: Relocate before starting work (Preferred)

Work Location: In person

Salary : $50,000 - $55,000