What are the responsibilities and job description for the Product Marketing Manager position at Panorama Education?
Your impact on our mission:
As a Product Marketer, you will help to shape, communicate, and launch Panorama’s innovative products to our prospective and existing customers. You’ll bring audience, industry and opportunity insights to the product development stage. You’ll collaborate closely with marketing, sales and product teams to help build the development of value propositions, go-to-market plans, including messaging and adoption strategies. This is a great opportunity for a smart and passionate marketer to directly impact how businesses and providers experience Panorama Education, while driving change for educators and students nationwide.
On a given day, you will:
- Lead product launches by collaborating with the Product team, building capacity for internal teams, and creating materials that build awareness and demand from prospects and customers
- Gain customer insights through qualitative and quantitative data—K-12 market trends, internal reporting, customer feedback, and more—to inform product development, product messaging, and marketing
- Work closely with Enablement to train sales team members on demo talk tracks and discovery questions to support demo flow
- Partner with Sales to build necessary collateral such as product one pagers, demo decks, product pages, OnDemand videos, etc.
- Work with Integrated Campaigns on product roadmap, audience, and upcoming product campaigns & launches.
What We Are Looking For
- 3 years of product marketing experience in a B2B SaaS organization (EdTech experience is a plus)
- Experience managing product launches to hit important business goals
- Experience developing product positioning, messaging, and buyer personas, and creating processes and structures for sharing product messaging across the organization
- Experience leading projects and project teams and balancing competing priorities
- Have experience in and passion for collecting and using customer insights and market research to drive strategic product marketing decisions.
- Can work independently or in groups, and know when to ask for feedback or help but can confidently lead initiatives independently and in groups.
Base Salary: $94,000 - $125,000
Salary : $94,000 - $125,000
