Paid Search Media Manager

Our Story: Its no surprise that our story is a little unconventional. After all, Papa Murphys brought an entirely new approach to the pizza industry. But our unique idea is a simple one. We focus on using quality ingredients, prepared fresh daily, to offer our guests everyday meal solutions to take n bake at home with ease. That commitment to quality and creativity extends beyond just our delicious and craveable products. At Papa Murphys it is our mission to create a culture of collaboration, accountability, and inclusion. Because we know that what makes us great isnt just what we make, its what we make together.

Position Overview:

In this new & engaging role, the Paid Search Media Manager champions Papa Murphys commitment to quality, service, integrity, and teamwork by:

• Developing and executing comprehensive national paid search strategies and plans to meet business goals and KPIs.
• Including platform, budget & high-level strategic recommendations as well as a test roadmap.
• Strategic plan clearly defined to drive incremental transactions and customers utilizing both brand and nonbrand keywords.
• Requires a seamless execution of evergreen and promotional campaigns.
• Managing day-to-day operations of google paid search campaigns, including account setup, keyword research, ad creation, bidding strategies, A/B testing and landing page optimization.
• Including audience research/strategies, geo-targeting, best-practice campaign configuration, implementation, monitoring, optimizations and reporting.
• Including management & allocation of the paid search media budget to ensure optimal spend and maximum results.
• Including remarketing, PMAX and demand-gen campaigns in addition to traditional paid search
• Providing proactive updates, creating detailed reports and corresponding analysis, to identify opportunity areas.
• There will be a large emphasis on A/B testing, creative optimization and driving sales performance.
• Optimizing campaigns to increase ROI and improve overall campaign effectiveness.
• Supporting local teams across the nation with strategic guidance as needed
• Monitoring Google/industry trends and emerging platforms, as well as staying on top of changes in in the paid search landscape.
• Putting this into practice by innovating and suggesting creative ways to enhance campaign performance using new features and updates.4
• Collaborating with cross-functional teams to ensure cohesive marketing strategies & user experience across channels.
• Working with internal creative, digital and brand team members to determine creative production needs and best practices.
• Working with other paid media team members to cohesively plan & executive successful paid media campaigns.
• Working with analytics teams to carry out incremental transaction and attribution modeling
• Serving as main POC and company representative with Google.

What we bring to the table:

• Salary range: $80,000-$90,000. Actual offer may vary from posted hiring range based on location, work experience, and/or education.
• Competitive insurance benefits including medical, dental, vision, HSA, and FSA (dependent care/medical)
• Company paid life, accidental death & dismemberment, and long-term disability insurance
• Optional supplemental life, accidental death & dismemberment, and short-term disability insurance
• 401(k) retirement account with employer match and immediate vesting
• Paid time off accrual account (starts at 10 days per year, with an additional day added annually up to 20 days)
• 40 hours of accrued Paid Sick and Safe Time annually
• 10 paid holidays per year, plus an additional 2 floating holidays
• 8 Hours of Papa Cares Volunteer Hours per year
• Paid Parental Bonding Leave
• Tuition Assistance
• Employee Assistance Program
• 50% pizza discount at Papa Murphys Company Stores

What you bring to the table:

• Proven experience in creating and executing successful Google paid search, PMAX & demand gen campaigns that drive significant conversions and revenue growth.
• Experience with multi-location franchise businesses preferred.
• Experience with visit-tracking preferred.
• Experience with Bing Ads preferred.
• Experience with Google Analytics and/or other digital analytics tools preferred.
• Google Ads Certified.
• Familiarity with other parts of Google Ads including 1P data integrations, Beta tests, Business Manager including audiences, datasets and lift studies.
• Experience with third-party management platforms (i.e. Kenshoo, Google Search Ads 360, etc.) is a plus
• Strong analytical skills and the ability to interpret complex data to make data-driven decisions.
• Understanding of acquisition funnel, performance marketing KPIs, and profitability levers.
• Excellent strategic thinking and problem-solving skills.
• Strong communication and leadership abilities, ability to work independently & collaboratively.
• Detail-oriented, pro-active, self-starter.
• Comfortable working in excel & manipulating data.
• Skills/experience that are not required but would set you apart: SEO, 1p Data platforms, Google Analytics, Facebook Ads Manager, YouTube, display/programmatic/CTV

Foundations of your career:

• 5 years experience in paid search advertising, with at least 2 years in a strategic role
• Bachelors degree in Marketing, Communications, Business or a related field, or equivalent work experience
• Advanced certifications in Google Ads, paid search advertising or digital marketing are a plus.

Please Note:

The intent of this job description is to provide a representation of the types of duties and responsibilities that will be required in this position and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.

Papa Murphys International, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.