What are the responsibilities and job description for the Healthcare Marketing Liaison position at Paradigm Healthcare?
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The purpose of this position is to establish an effective relationship with hospitals and community that enhance the facilities visibility in the market. This position serves as a liaison between hospital case management/discharge planners and the facility to improve the admission process and increase referral volume.
Some of the duties are:
- Nurtures referral relationships;
- Develops and maintains referral base;
- Facilitate referral response times, admission decision and ensure positive admission experience for customer and family.
- Meet census goals by working with the facility teams and Network entities to coordinate patient flow into and through the facility;
- Ensure an immediate response to phone, fax, and walk-in inquiries and referrals;
- Coordinates tour, application, and sales process with customers, families, and referrers, either personally or with appropriate backup systems;
- Communicates admission criteria to referral sources, customers and families;
- Conducts follow-up on all inquiries which have not yet been converted to admissions;
- Works with Executive Director and appropriate staff to ensure consistent, effective admissions, discharge, and transfer meetings;
- Maintains statistics indicating customer flow, pending and lost inquiries, denials, hospital discharges, and marketing activity; submit to corporate office;
- Sets and coordinates healthcare executive level meetings;
- Works to initiate, nurture and maintain contacts with physicians, social workers, and discharge planners as valued customers to maximize referrals and facilitate admissions;
- Stays up to date with services available within the facility and through the Network in order to serve as liaison with the facility to hospital discharge planners, utilization review nurses, physicians, and other professionals to assist in the efficient use of the center and alternate care setting within the Network;
- Provides information to referral sources of customer's progress as appropriate;
- Identifies and facilitates marketing opportunities for referring hospitals and physicians, as it relates to individual center as well as center clusters; work with Administrator and Regional marketing to follow-up, as needed;
- Develops and implements long-range and short-term marketing plans;
Experience: Skilled and Long Term Care Nursing Home experience of 2 years
Job Type: Full-time
Pay: $75,000.00 - $85,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Professional development assistance
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person
Salary : $75,000 - $85,000