Content Creator

Content Creator

Paragon Sports, NYC's Sports Specialty Store is seeking a dynamic and creative individual to join our team as a Social Media Manager and Content Creator. The ideal candidate is passionate about social media trends, has a keen eye for engaging content, and possesses excellent communication skills. A passion for the sports industry is a plus! In this role, you will develop and execute social media strategies, create compelling content, and manage our online presence across various platforms.

Responsibilities:

Social Media Strategy:

• Develop and implement a comprehensive social media strategy to increase brand awareness, drive engagement, and generate sales.
• Stay updated on industry trends and platform updates to ensure our strategy remains innovative and effective.
• Engage with influencers in NYC that would create content.

Campaign Development:

• Plan and execute social media campaigns to promote products, events, and brand initiatives across TikTok, Instagram and Youtube
• Collaborate with cross-functional teams, including Sales, Marketing, and E-Commerce, to align social media efforts with overall marketing strategies.

Content Creation:

• Create high-quality, visually appealing, and engaging content for various social media platforms, including but not limited to photography, videos, and graphic posts.
• Know how to edit and use AI tools to make viral videos.
• Collaborate with in-house design and marketing teams to ensure brand consistency in all content.

Platform Management:

• Manage and maintain all social media accounts, including but not limited to Facebook, Instagram, X, TikTok, and YouTube.
• Generate, edit, publish, and share engaging content several times a week.
• Monitor and respond to audience comments, messages, and mentions promptly and professionally.

Analytics and Reporting:

• Track and analyze social media performance metrics using analytics tools.
• Provide regular reports on key performance indicators (KPIs) and make data-driven recommendations for improvement.

Community Building:

• Foster a sense of community among our followers and customers through active engagement and interaction.
• Identify and collaborate with influencers or brand advocates to expand reach.

Stay Compliant:

• Stay informed about relevant laws and regulations regarding social media use and ensure compliance in all activities.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or similar role.
• Proficient in using social media management tools and analytics platforms.
• Ability to execute and deliver visual content including photography and short videos.
• Experience with graphic design tools (Adobe Illustrator, After Effects, Figma, etc.)
• Strong writing, editing, and communication skills.
• Excellent organizational and time management skills and the ability to execute successfully while multitasking.
• Creative mindset with the ability to think outside the box.
• Knowledge of current social media trends and best practices.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Passion for the Sports industry is a plus!