What are the responsibilities and job description for the Paragon Staffing, LLC is hiring: Digital Marketing Manager in Eatontown position at Paragon Staffing, LLC?
SUMMARY
This position will be responsible for building strategies to win with consumers and retailers, alike, based on solid insights, superior products, and total proposition design that delights. You will set the course for the cross-functional team, leading with a collaborative, inspiring vision and making data-based decisions along the journey.
Note : This is a direct hire position, not a temp-to-hire.
KEY SKILLS
- Develop and execute compelling and profitable brand plans that meet or exceed sales, gross margin and EBIT targets.
- Develop and maintain the product portfolio, managing products through their life cycle from new product launch to discontinuation.
- Lead Cross functional innovation team to successfully navigate projects through the stage gate process. Collaborate with cross-functional team, building relationships to drive efficiency.
- Provides leadership and development of comprehensive launch plan for all new products and line extensions, including customer presentations, 360-degree promotional plan and marketing support.
- Work with sales to develop compelling customer programming, often participating in joint-business planning sessions.
- Partner with internal creative and digital teams to develop insight-driven content that increases consumer purchases on shelf and via Ecomm / Omnichannel.
- Represent the 'voice of the consumer' to the organization; be an expert with respect to the category and the competition.
- Facilitate marketing decisions and opportunities by staying abreast of category trends and insights by analyzing and reporting out on syndicated scan data, competitive landscape, market share, pricing action, and advertising.
- Leverage data to problem solve and find the most optimal answer in each scenario.
- Develop Pricing Strategy for new and existing products to meet the category margin goals.
- Overall, balance the priorities and objectives across the portfolio and projects.
- Work with marketing team on any urgent and pressing opportunities that come up.
- Their demonstration of a team player, can-do attitude that is willing to roll up their sleeves.
DESIRED REQUIREMENTS :
IDEAL CANDIDATE ATTRIBUTES :
COMPENSATION / SALARY
60,000 to $65,000 / per year
BENEFITS PACKAGE
EMPLOYMENT LOCATION
Neptune City, New Jersey 07753
Salary : $60,000 - $65,000
