Part-Time Digital Marketing Specialist (Luxury Yacht Brokerage)

Title: Part-Time Digital Marketing Specialist – Luxury Yacht Brokerage

Location: Remote (Preference for candidates with experience in the luxury or marine industry)

Commitment: 20-25 hours per week

Compensation: $35 an hour

About Us:

Paramount Yachts is a premier yacht brokerage specializing in high-end, luxury yachts. We work with discerning clientele, delivering exceptional experiences in yacht sales, charter, and brokerage services. As we continue to grow, we are seeking a part-time Digital Marketing Specialist to help elevate our brand presence, generate high-quality leads, and optimize our digital marketing efforts.

🚀 About the Role:

This role is ideal for a highly skilled digital marketer with experience in luxury marketing, yachting, real estate, or high-net-worth clientele. You will be responsible for running paid ad campaigns, optimizing SEO, managing email marketing, and tracking analytics to drive sales and brand awareness.

📌 Responsibilities:

✅ Paid Digital Advertising Management

• Develop and manage Google Ads, Instagram, Facebook, LinkedIn, and YouTube ad campaigns to generate leads.
• Implement retargeting strategies to engage potential yacht buyers and sellers.
• Optimize landing pages & conversion funnels for lead capture.

✅ SEO & Website Optimization

• Improve organic search rankings for listings and high-intent keywords.
• Optimize website UX/UI for better conversions.
• Manage blog content and on-page SEO improvements.

✅ Social Media & Email Marketing

• Plan and execute email campaigns & newsletters featuring listings and market updates.
• Manage content strategy for LinkedIn, Instagram, and YouTube growth.
• Develop creative assets and coordinate video & social media content production.

✅ Analytics & Performance Tracking

• Track campaign effectiveness, ad spend ROI, and lead conversion metrics.
• Optimize marketing efforts based on performance insights.
• Provide regular reports on engagement, traffic, and lead quality.

📌 Who You Are:

✔ 3 years of experience in digital marketing, preferably in luxury, yachting, real estate, or high-net-worth industries.

✔ Strong knowledge of Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads.

✔ Proficiency in SEO, Google Analytics, and website optimization strategies.

✔ Experience with email marketing platforms (Mailchimp, HubSpot, or similar).

✔ Familiarity with CRM tools like Zoho, Salesforce, or HubSpot.

✔ Strong copywriting and content marketing skills.

Bonus Skills:

💡 Video editing & content creation for Instagram Reels, YouTube, and LinkedIn.

💡 Previous experience in yacht, real estate, or luxury brand marketing.

💡 Knowledge of marketing to high-net-worth (HNW) clients and investors.

📌 Why Join Us?

✨ Work with a fast-growing luxury yacht brokerage serving high-net-worth clients.

✨ Creative freedom to execute innovative marketing campaigns.

✨ Competitive pay with performance-based bonuses.

✨ Flexible, part-time remote position with potential for growth into a full-time role.

📌 How to Apply:

• Interested? Send your resume, portfolio, and a brief cover letter to Robert@paramount.yachts or apply directly via LinkedIn. Bonus points if you include examples of successful campaigns you've worked on in the luxury, yachting, or real estate space!