What are the responsibilities and job description for the Campaign Manager position at Paramount+?
Paramount , a direct-to-consumer digital subscription video on-demand and live streaming service from ViacomCBS, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream ViacomCBS Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.
Overview & Responsibilities :
The Ad Operations team’s primary goal is to grow global revenue in partnership with direct sales, programmatic direct, and internal buy-side marketing teams. We work closely with teams throughout the organization (including media, sales, product, marketing, analytics, and pricing), providing ad operations expertise to drive consistent and scalable campaign execution. We strive for best-in-class operational excellence and take pride in our craft!
In this role, you will be a key contributor to our Ad Operations team supporting the CBS Sports Digital Group. The Campaign Manager will have the unique opportunity to own publisher ad operations for strategic initiatives across the CBS Sports portfolio. You will take ownership of flawless online advertising campaign executions across a myriad of placements and platforms including display, mobile, and video. The ideal candidate will be focused, detail oriented, accountable, and can bring an ownership mentality to the table. Ability to break down and communicate complex technical, operational information to non-subject matter experts is a big plus.
******This role can be based in our Burbank, CA or New York, NY location*******
Responsibilities include but not limited to:
Set up and manage direct digital advertising campaigns; focusing on timely, accurate implementations, and full campaign delivery
Ensure all creative asset specifications and ad policies are met before launch of new executions
Monitor, analyze and optimize campaign performance against delivery and important metric objectives
Proactively conduct in-depth QA through the use of debugging tools
Troubleshoot creative issues, implement custom executions, monitor under/over delivery issues, optimize for viewability, address brand safety concerns, and be knowledgeable about site ad tagging logic to address ad disruption issues
Establish and successfully handle implementation timelines to all internal partners
Coordinate asset hand-off with client and internal teams; while proactively presenting updates and setting expectations with all partners
Key Projects:
You will continuously hone project management skills throughout the creation and scheduling process of custom, integrated campaigns in partnership with various internal and external teams
Provide suggestions on novel ways to improve current Ad Operations processes and procedures to improve team excellence.
Join kick off calls with clients to understand advertising specifications and discuss custom or complex executions
Build first-hand knowledge of publisher side advertising technology in order to consult with partners on standard methodologies
Staying educated on key developments in the rapidly changing digital advertising ecosystem. (e.g Viewability, brand safety, invalid traffic etc.) and utilize that knowledge to update or build new processes that support changing industry needs
Basic Qualifications :
2 years experience managing digital advertising campaigns
Proven experience with ad serving platforms (i.e. DFP/GAM)-
Proficient in all Microsoft Office applications particularly Excel (pivot tables, vlookup, and formulas)
Additional Qualifications :
Posess strong interpersonal, verbal and analytical skills
Excellent communication and interpersonal skills
Recognize and prioritize concurrent projects with different timelines to improve revenue and client satisfaction
Experience with third party ad serving technologies (such as DCM, Celtra, Clipcentric, etc.) is strongly preferred
Knowledge of Rich Media, Video Encoding, HTML5
Knowledge of web page composition and analytics
Good understanding of HTML, CSS and Javascript
Knowledge of Programmatic advertising
Experience with Content Management Systems
Demonstrated ability to think critically and solve complex problems
Strong attention to detail
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.
Overview & Responsibilities :
The Ad Operations team’s primary goal is to grow global revenue in partnership with direct sales, programmatic direct, and internal buy-side marketing teams. We work closely with teams throughout the organization (including media, sales, product, marketing, analytics, and pricing), providing ad operations expertise to drive consistent and scalable campaign execution. We strive for best-in-class operational excellence and take pride in our craft!
In this role, you will be a key contributor to our Ad Operations team supporting the CBS Sports Digital Group. The Campaign Manager will have the unique opportunity to own publisher ad operations for strategic initiatives across the CBS Sports portfolio. You will take ownership of flawless online advertising campaign executions across a myriad of placements and platforms including display, mobile, and video. The ideal candidate will be focused, detail oriented, accountable, and can bring an ownership mentality to the table. Ability to break down and communicate complex technical, operational information to non-subject matter experts is a big plus.
******This role can be based in our Burbank, CA or New York, NY location*******
Responsibilities include but not limited to:
Set up and manage direct digital advertising campaigns; focusing on timely, accurate implementations, and full campaign delivery
Ensure all creative asset specifications and ad policies are met before launch of new executions
Monitor, analyze and optimize campaign performance against delivery and important metric objectives
Proactively conduct in-depth QA through the use of debugging tools
Troubleshoot creative issues, implement custom executions, monitor under/over delivery issues, optimize for viewability, address brand safety concerns, and be knowledgeable about site ad tagging logic to address ad disruption issues
Establish and successfully handle implementation timelines to all internal partners
Coordinate asset hand-off with client and internal teams; while proactively presenting updates and setting expectations with all partners
Key Projects:
You will continuously hone project management skills throughout the creation and scheduling process of custom, integrated campaigns in partnership with various internal and external teams
Provide suggestions on novel ways to improve current Ad Operations processes and procedures to improve team excellence.
Join kick off calls with clients to understand advertising specifications and discuss custom or complex executions
Build first-hand knowledge of publisher side advertising technology in order to consult with partners on standard methodologies
Staying educated on key developments in the rapidly changing digital advertising ecosystem. (e.g Viewability, brand safety, invalid traffic etc.) and utilize that knowledge to update or build new processes that support changing industry needs
Basic Qualifications :
2 years experience managing digital advertising campaigns
Proven experience with ad serving platforms (i.e. DFP/GAM)-
Proficient in all Microsoft Office applications particularly Excel (pivot tables, vlookup, and formulas)
Additional Qualifications :
Posess strong interpersonal, verbal and analytical skills
Excellent communication and interpersonal skills
Recognize and prioritize concurrent projects with different timelines to improve revenue and client satisfaction
Experience with third party ad serving technologies (such as DCM, Celtra, Clipcentric, etc.) is strongly preferred
Knowledge of Rich Media, Video Encoding, HTML5
Knowledge of web page composition and analytics
Good understanding of HTML, CSS and Javascript
Knowledge of Programmatic advertising
Experience with Content Management Systems
Demonstrated ability to think critically and solve complex problems
Strong attention to detail
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.
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