Director, Marketing + Communications

ParentChild - About Us

ParentChild is on a mission to ensure that all children regardless of their race, socio-economic status, or zip code have equal possibilities from the start. We work with families, caregivers, and communities to support not only early literacy and school readiness, but early opportunities.  We are inspired by the thought that the more we work together now to level the playing field, the closer we get to an equitable future for all children. 

Position Overview

Reporting to the Chief Advancement Officer, the Director, Marketing Communications is responsible for elevating and expanding ParentChild ’s brand visibility, stickiness, and credibility to advance ParentChild 's mission and vision. They will play a key role in attracting prospective partners through impact storytelling and collaborating with purpose-aligned organizations. This role has one direct report – Coordinator, Marketing Communications.

Position Responsibilities

Marketing Communications

• Strategy
• • Create and execute a comprehensive marketing strategy to promote ParentChild ’s brand visibility and reputation in support of corporate outreach and targeted fundraising efforts 
  • Develop, implement, and evaluate strategies and tools to consistently increase brand awareness, generate leads, and expand audience reach across all social and digital channels 
  • Responsible for the development of the organization’s content strategy and overseeing its editorial products/publications

• Brand Awareness Content 

• • High-quality digital, social, and print content, including integrated campaigns, newsletters, thought leadership pieces, press releases, social toolkits, and impact reports 
  • Oversee and manage development of comprehensive content calendars and coordinate the timely posting of relevant and engaging content 
  • Maintain awareness of industry trends and discussions, identifying opportunities to showcase and represent ParentChild within relevant conversations 
  • Build relationships with public relation firms and/or publications to secure earned media coverage 
  • Manage the development, maintenance and optimization of the ParentChild website and implement effective SEO strategies to enhance online visibility

• Community Building 

• • Oversee strong network connectivity amongst ParentChild stakeholders
  • Network and develop relationships with purpose-aligned organizations 
  • Iterate on current ParentChild community traditions and establishing new ways of connecting, celebrating, recognizing, and ensuring continued brand affinity from ParentChild community members 
  • Seek new opportunities for ParentChild to gain visibility through co-branding with purpose-aligned organizations, award recognition, and speaking engagements 
  • Promote awareness within government agencies and political offices at both the state and federal level

General Qualifications To Support Job Requirements

• 8 years of experience in a Marketing Communications or similar role
• Experience with advocating for the importance of equity
• Experience consistently growing audience outcomes related to marketing, sales, community outreach or related field
• Proficient in inbound and outbound marketing tools and strategies
• Enthusiasm to handle multiple projects simultaneously, work within ambitious timelines, and propose solutions to observed blockers
• Strong administration and self-accountability of personal duties, timelines, and project management

Bonus Qualifications

• Knowledge of, and/or connections with, key publications in and around ParentChild sites, public relations agencies, and marketing boutiques
• Experience with using data in service of narrative storytelling and communicating impact to clients
• Prior experience in a startup or small and fast-paced work environment

Compensation and Benefits:

This is a full-time salaried position. The compensation range for this position is: $105,000 - $115,000.

ParentChild ’s benefit package includes employer contributions to medical plan and coverage of dental and vision insurance plans; a 403B plan with an employer match; and paid sick leave, personal days, vacation, 12 paid holidays, a week-long office closure at year-end, and summer Fridays. We offer a family-friendly flexible work schedule and a hybrid work environment.

Location: Remote or hybrid at ParentChild National Office New York City. ParentChild operates in key states (PA, NC, MA) or the Washington DC area.

How To Apply: Submit the following application materials through the TriNet portal:

• A letter of interest describing how your experience, knowledge, and abilities align with the scope of work is stated in this announcement.
• A resume or curriculum vitae

Note: ParentChild is open to candidates who have gained skill sets through diverse fields and experiences. Please apply if you believe you would be a good fit, but do not meet the exact profile outlined in this description.

More About ParentChild : An international research-based and research-validated program, we work to support families and caregivers, helping them prepare children for academic success through intensive home visiting. Since 1965, this innovative program has emphasized the importance of quality adult-child interaction to help build the skills children need to be successful students. Across the 2023-24 year, ParentChild will reach over 9,000 families and home-based child care providers through over 140 local partner organizations. Visit us on the web at: www.parentchildplus.org.ParentChild is proud to be an equal opportunity employer. We have a clear vision and commitment: to being a place where a diverse mix of talented people engage and do their best work. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.