What are the responsibilities and job description for the Marketing Specialist position at Paris Baguette - Support?
Reports
to : Sr. Manager of Digital Marketing
With a projected 1,000 cafes in the United States by 2030, Paris
Baguette is one of the fastest-growing neighborhood bakery cafés in the world.
Our vision is to reestablish the neighborhood bakery café as the heart of the
community around the world. Paris
Baguette’s mission is to bring expertly crafted baked and brewed goods through
a warm and welcoming bakery café experience that delivers joy to everyone.
If you are someone who has heart, wants to spread joy, nourish
community and is ready to rise to the occasion, we are looking for you to join
our growing team!
WHAT
WE ARE HUNGRY FOR
We are seeking
a Marketing Specialist who will serve as the Paris Baguette expert in social
media and influencers. This individual will be responsible for organic social
platform management, content development & creation, social listening. and
influencer-partnership management. They’ll oversee the strategy & approach for
all social media platforms including LinkedIn, Facebook, Instagram, X, TikTok, Threads,
and other emerging platforms.
KNOWLEDGE AND RESPONSIBILITIES :
- Lead the brand Social
Media strategy to strengthen our approach in organic content creation, engagement
and followers.
calendar (both US and CA) for all social media platforms
media content including posts, reels and stories to Facebook, Instagram and X
using platform appropriate messaging and brand voice. Post video content to TikTok
and business content to LinkedIn including press release pickups.
relevant and on-trend social content including original video and photography
captures.
user generated content) to create robust social content that represents our
everyday guests.
report-out social data metrics to measure engagement, followers, and platform
growth.
respond to guests, and provide feedback to operations partners as needed for
further café follow-up.
Manager to integrate the NSO posts both for Facebook and LinkedIn into the
content calendars.
content presentations for senior leadership meetings that drive actionable
decision making and recommendations for the organization.
influencer marketing campaigns that align with brand objectives and target
audience demographics.
relationships with relevant influencers across social media platforms and other
channels.
cross-functional teams to ensure seamless execution of influencer campaigns,
including content creation, distribution, and measurement.
contracts, negotiations, and payments in accordance with company policies and
legal requirements.
Director as needed for brand collateral, POP, photoshoots, video and digital
needs.
Marketing and R&D to develop and refine the seasonal calendar, micro-campaigns,
holiday initiatives, promotions, and activations.
media as needed.
functions as needed.
WHAT
YOU NEED TO HAVE
Communications, preferred.
Media / Influencer Marketing
Meta, TikTok, LinkedIn, X and Threads
Influencer campaigns.
adaptive, upbeat, open and visible work style portfolio.
organizational and communication skills with the ability to effectively balance
priorities and deliver results in a fast-paced, ever-changing, and highly
entrepreneurial environment.
is a gift! Ability to provide constructive feedback and recognition to every
member of the organization, along with Franchisees, to ensure we have an open
and transparent culture of high-performance standards.
emotional intelligence with the ability to work with, and support diverse teams
by being highly empathetic, intuitive, self-motivated, and driven.
Win! Must be a team player who fosters a collaborative and engaged teamwork
environment.
a Brand Ambassador, with an excellent knowledge of and commitment to Paris
Baguette’s Mission, Vision, Brand Values and Culture.
SWEET
BENEFITS
compensation
Cake for your Birthday
Dental, Vision benefits
Plan
time off, paid Holidays
Performance Culture
