What are the responsibilities and job description for the Marketing Specialist position at SGS?
Company Description
We are SGS – the world's leading testing, inspection and certification company. We are recognized as the global benchmark for sustainability, quality and integrity. Our 99,600 employees operate a network of 2,600 offices and laboratories, working together to enable a better, safer and more interconnected world.
Job Description
The Marketing Specialist will lead the development and execution of event planning including tradeshows, webinars, seminars and other meetings.
- Execute trade show planning including overseeing the go-no-go decision-making process for events, securing booth space, managing and securing booth materials, managing logistics, tracking costs and ROI.
- Lead the process for identifying and securing opportunities for SGS Subject Matter Experts to participate in conference presentations and poster sessions.
- Plan and execute webinars, seminars, sales and leadership meetings, and other corporate events.
- When necessary, travel to events to serve as on-site event lead.
- Appropriately track and leads, results and feedback from all events
- Manage inventory or giveaway items and literature used for events
- Assist in creation of new graphics and literature for events
- Execute promotions for all events, including e-blasts, social media and other promotional efforts required.
- Conduct research to analyze competitive landscape, market trends and customer behavior and prepare reports by collecting, summarizing and analyzing data
- Continually seek and research new sources of prospective customers while providing recommendations to marketing and sales leadership
- Execute marketing campaigns and perform special projects and other related duties as requested by management and the business development team
- Execute all marketing activities accurately, on time, with proper approvals, and within budget
- Tracks performance metrics for all programs
Qualifications
- Bachelor's degree and 4 years of relevant events and marketing experience or equivalent combination of education and experience
- Marketing Automation experience: (Marketo, Eloqua, or equivalent) – required
- Social Media Experience - required
Additional Information
SGS is an Equal Opportunity Employer, and as such we recruit, hire, train, and promote persons in all job classifications without regard to race, color, religion, sex, national origin, disability, age, marital status, sexual orientation, gender identity or expression, genetics, status as a protected veteran, or any other characteristics protected by law.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed above are representative of the knowledge, skills, and/or abilities required.
This job description should not be construed as an exhaustive statement of duties, responsibilities or requirements, but a general description of the job. Nothing contained herein restricts the company’s rights to assign or reassign duties and responsibilities to this job at any time.
If you are applying for a position within the United States and you have difficulty completing the on-line employment application because of a disability, please call 201-508-3149 for assistance and leave a message. You will receive a call back. Please note, this phone number is not for general employment information, but is only for individuals who are experiencing difficulty applying for a position due to a disability
All your information will be kept confidential according to EEO guidelines.
