Marketing Coordinator

Description

WHO WE ARE

We are Paris Brothers, a privately held industry leader committed to excellence in all that we do. A diversified manufacturer and distributor of specialty food products, premium specialty coffee, and third-party logistics (3PL), we believe we make the world in which we participate better, especially for our wonderful customers.

General Summary

The Marketing Coordinator plays a pivotal role in executing dynamic marketing campaigns across both print and digital media channels. They help shape brand recognition, support marketing initiatives, and collaborate with cross-functional teams to drive impactful results.

Essential Duties & Responsibilities

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by employees in this job. Employees may be requested to perform job-related tasks other than those specifically presented in this description.

• Coordinate and execute innovative marketing campaigns across multiple platforms, both digital and print, to reach diverse audiences and elevate brand presence.
• Develop a deep understanding of Paris Brothers’ brands, products, customer base, and business channels to drive strategic marketing initiatives.
• Develop and implement creative strategies and materials to increase brand recognition and awareness, helping our company stand out in the marketplace.
• Propose fresh ideas for promoting the organization’s offerings, reaching external and internal audiences in exciting, new ways.
• Lead coordination efforts across departments to ensure marketing campaigns maintain brand consistency and meet high-quality standards.
• Define clear goals, deliverables, and timelines for projects, while ensuring budgets and progress align with the company’s overarching objectives.
• Maintain and manage a content calendar to ensure the timely delivery of relevant and engaging content.
• Provide essential administrative support to the marketing department, including scheduling meetings, organizing photoshoots, maintaining media libraries, managing vendor relationships, and ensuring on-time activity execution.
• Craft compelling branded messaging and content for digital and print materials, ensuring consistency and engagement throughout campaigns.
• Conduct thorough quality checks on marketing content to ensure brand alignment, precision in editing, and error-free materials.
• Facilitate communication with sponsorship partners to ensure smooth collaboration and aligned goals.
• Assist in the planning, execution, and post-event analysis of marketing events, contributing to their overall success.
• Work with the marketing team to brainstorm and propose creative strategies for upcoming campaigns, ensuring alignment with overall business goals.
• Assist with photo and video shoots for social media, web content, and other brand assets to enhance engagement and personalization.
• Performs other duties as assigned.
  
  

Requirements

Required Education and Experience

• Bachelors in Marketing, Business Administration, Communications, or a related field.
• Three (3) to five (5) years of experience in a marketing support role, ideally within a B2B environment.
• Public relations, Marketing, and Community Management experience
  
  

Knowledge Of

COMPETENCIES FOR SUCCESSFUL PERFORMANCE OF JOB DUTIES

• Strong understanding of digital and print marketing strategies.
• Knowledge of Project Management systems.
• Proficiency in Microsoft Office Suite
• Working knowledge of design principles and Adobe Creative Suite.
  
  

Skill In

• Exceptional organizational and time management skills with high attention to detail.
• Excellent critical thinking, interpersonal, communication, and problem-solving skills
• Great writer and editor with a command for brand voice
• Strong collaboration skills
• Skilled at customer service and interacting with customers in a way that positively represents the brands and company
• Self-motivation and self-management skills
  
  

Ability To

• Ability to manage multiple deadline-driven projects simultaneously in a fast-paced environment.
• Creative problem-solving abilities and adaptability to changing priorities.
• Strive for perfection
• Must be able to fluently speak, read, and write the English language
  
  

Benefits Include

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Health Savings Account (HSA)
• Life Insurance
• Short-Term Disability
• Long-Term Disability
• 401(k) w/company matching
• Paid Time Off (PTO)
• Paid Holidays
  
  

EEO STATEMENT

• Paris Brother Inc. is an equal-opportunity employer and a drug free workplace. Candidates will be required to complete a drug screen and successful background check post offer.