Marketing Manager

About Parkar Digital:

At Parkar Digital, we love building software products. With a decade of experience and a global presence across four countries, we've established ourselves as a trusted partner for over 100 organizations, helping them leverage technology to drive transformative growth.

Staying at the forefront of technological advancements, we actively explore and integrate the latest trends into our solutions. From cloud computing and blockchain to AI-driven operations (AIOps), IoT, Generative AI, and Machine Learning, we enable our clients to stay ahead in the rapidly evolving digital landscape. Our flagship platform, Vector, harnesses the power of technology to revolutionize IT operations. The latest release, Vector 2.0, introduces cutting-edge GenAI capabilities, empowering our clients to achieve unprecedented efficiency and drive business growth.

Join us on this exciting journey of innovation. We harness the power of technology to drive meaningful change and shape the future of business. Partner with Parkar Digital and experience the transformative power of AI.

For more info., Visit our website: https://parkar.digital/

LinkedIn - https://www.linkedin.com/company/parkar-digital/

Position Overview:

Marketing Manager

We seek a strategic and results-oriented Marketing Manager to spearhead our marketing initiatives. In this role, you will be vital in enhancing brand visibility, driving engagement, and generating qualified leads through multi-channel marketing strategies.

Key Responsibilities

Strategic Marketing and Brand Positioning

• Develop comprehensive marketing strategies aligning with Parkar’s business objectives and growth roadmap.
• Enhance and solidify brand positioning as a leader in enterprise technology solutions.
• Develop and execute account-based marketing (ABM) campaigns to engage key decision-makers in specific industries.

Demand Generation & Audience Engagement

• Generate leads through targeted campaigns by leveraging digital channels, content marketing, events, and partnerships.
• Develop industry-specific marketing initiatives tailored to financial services, healthcare, manufacturing, and hi-tech enterprises.
• Enhance the customer journey using personalized engagement strategies at various touchpoints.

Content & Digital Marketing

• Drive the creation of engaging thought-leadership content that connects with C-level executives and Technology leaders.
• Oversee SEO, SEM, email marketing, paid, and social media to maximize brand reach and engagement.
• Collaborate with internal teams and creative agencies to produce high-quality marketing materials.

Analytics & Optimization

• Monitor and analyze marketing performance metrics to ensure the continuous optimization of campaigns for maximum effectiveness and ROI.
• Use data-driven insights to enhance strategies and boost conversion rates.

Partnerships & Events

• Lead marketing efforts for events, webinars, and conferences to enhance visibility and boost participation.

Cross-functional Collaboration & Budgeting

• Work closely with Sales, Product, Talent Acquisition, and Operations teams to align marketing initiatives with business goals.
• Manage marketing budgets efficiently, ensuring cost-effective campaign execution.

Required Skills & Experience

• Over 10 years of experience in B2B marketing, ideally within enterprise IT services, cloud solutions, or AI-driven technologies.
• Strong expertise in digital marketing, demand generation, and content strategy.
• Proven track record in lead generation, campaign execution, and performance analytics.
• Hands-on experience with SEO/SEM, paid media, email marketing, and social media management.
• Exceptional communication and storytelling skills to engage executive-level audiences.
• Experience in event marketing and strategic partnerships is a plus.
• Strong project management and organizational skills combined with a data-driven approach.

Educational Requirements

Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree (MBA).