What are the responsibilities and job description for the Photographer/Social Media Specialist position at Parkline Motors?
Job Summary:
Parkline Motors is looking for a creative and detail-oriented Photographer & Social Media Specialist to join our team! This role is responsible for capturing high-quality photos and videos of our vehicles, showcasing their unique features, and managing our social media presence. The ideal candidate has a passion for photography, videography, and digital marketing, with an eye for what makes a vehicle stand out.
Key Responsibilities:
Photography & Videography:
- Take professional, high-quality photos of each vehicle for online listings and marketing.
- Capture detailed shots of interior and exterior features to highlight key selling points.
- Record engaging walkaround videos showcasing vehicle highlights and key specifications.
- Edit and enhance images/videos to ensure consistency and appeal.
- Maintain an organized digital library of vehicle content.
Social Media Management:
- Post high-quality photos, videos, and engaging content to our dealership’s social media platforms (Facebook, Instagram, TikTok, etc.).
- Create attention-grabbing captions and descriptions to generate interest and engagement.
- Monitor social media trends and leverage them to increase brand visibility.
- Respond to comments and messages to engage with potential customers.
- Track performance metrics and suggest improvements to boost engagement.
Marketing & Branding:
- Collaborate with the sales team to highlight featured inventory and promotions.
- Brainstorm and execute creative content ideas to enhance dealership branding.
Requirements:
- Experience in photography and videography (portfolio preferred).
- Knowledge of basic photo and video editing software (e.g., Adobe Lightroom, Photoshop, Premiere Pro, or similar).
- Familiarity with social media platforms, algorithms, and content strategies.
- Strong attention to detail and ability to showcase vehicles in an appealing manner.
- Self-motivated and able to work independently.
- Ability to work outdoors and move between vehicles as needed.
- Prior experience in automotive photography or social media marketing is a plus.
Job Type: Full-time
Pay: $16.50 - $17.00 per hour
Expected hours: 40 per week
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Vision insurance
Schedule:
- 8 hour shift
- Every weekend
- Monday to Friday
License/Certification:
- Driver's License (Required)
Ability to Commute:
- Salt Lake City, UT 84104 (Required)
Ability to Relocate:
- Salt Lake City, UT 84104: Relocate before starting work (Required)
Work Location: In person
Salary : $17 - $17