MarTech Administrator

About Parsec

Parsec Automation Corp. (Parsec) is a trailblazing creator and provider of manufacturing operations management software. Consistently recognized by organizations like Gartner and IDC and a winner of numerous awards, including the Data Breakthrough Awards, American Business, and Best in Biz, Parsec exemplifies leadership in the dynamic, fast-paced manufacturing sector. With major companies such as Johnson & Johnson, Merck, Toyota, Proctor & Gamble, Eli Lilly, Hershey, Siemens, and DuPont leveraging its innovative TrakSYS platform to tackle even the most complex manufacturing challenges, Parsec's solutions are actively optimizing efficiency, quality, and compliance at over 11,000 plants in more than 140 countries. Committed to customer success and driven by innovation, Parsec continues to fulfill its mission of making the management of manufacturing operations as simple as possible.

Parsec is backed by BVP Forge, a $780M fund in partnership with the $20B Bessemer platform that has backed industry-defining businesses such as LinkedIn, MindBody, Procore, Shopify, and Toast. BVP Forge combines Bessemer's front-line industry insights, proven growth IP, and robust executive network with tailored resources for self-sustaining companies and the ForgeEdge operational program.

Parsec is seeking a highly organized and tech-savvy MarTech Administrator to join our Demand Generation team. This mid-to-senior level role will be pivotal in optimizing our Salesforce environment, managing marketing operations, and driving data-driven insights through advanced reporting.

• Email Marketing Execution & Operations: Oversee email lifecycle management, audience segmentation, and suppression list accuracy to drive to ensure proper execution of the Demand Generation Strategy.
  • High Value Sales Cadences
  • Monthly Newsletter and AdHoc
  • Email Marketing Programs Include:
    • Industry
    • Customer
    • Prospect
  • Oversee the end-to-end email marketing process, including lifecycle management, campaign execution, audience segmentation, suppression list management, and ensuring proper execution of the Demand Generation Strategy.
  • Ensure all email communications align with industry best practices, including compliance with CAN-SPAM, GDPR, and other regional email regulations to maintain a high deliverability rate and protect the brand's reputation.
  • Leverage A/B testing to refine subject lines, CTAs, and email design for maximum effectiveness.
  • Monitor key email metrics such as open rates, click-through rates, bounce rates, and unsubscribe rates to identify trends and opportunities for improvement.
  • Implement personalization and dynamic content strategies to deliver highly targeted and relevant email experiences based on audience segmentation and behavioral insights.
  • Collaborate with cross-functional teams to integrate email marketing efforts with broader demand generation strategies and multi-channel campaigns.
  • Implement and monitor processes to maintain data hygiene, ensure audience accuracy, and maximize the effectiveness of email campaigns.
• Email QA and Compliance:
  • Develop and enforce QA processes to test email templates, links, dynamic content, and overall deliverability across devices and email clients.
  • Ensure all email communications comply with regulations like CAN-SPAM, GDPR, and other regional requirements to protect the brand's reputation.
  • Perform regular audits of email campaigns and automation workflows to ensure alignment with best practices and identify opportunities for improvement.
• HTML and Email Design:
  • Leverage HTML to create, customize, and troubleshoot email templates, ensuring they align with brand guidelines and are responsive across platforms.
  • Stay updated on emerging email design trends and technologies, recommending improvements to enhance user experience.
• Lead Scoring and Automation:
  • Design and implement advanced lead scoring models within Salesforce and Pardot to prioritize leads based on engagement, demographics, and firmographics.
  • Develop and optimize trigger-based workflows to automate lead flows, nurture campaigns, and handoffs between marketing and sales.
  • Continuously evaluate and refine lead scoring and routing mechanisms to ensure seamless alignment with sales team goals.
• Salesforce & Pardot Administration:
  • Knowledge of Salesforce APIs and custom development capabilities to extend functionality.
  • Experience with complex Pardot features, such as advanced dynamic content, engagement scoring, and API integrations.
  • Act as the Salesforce Administrator for the marketing team, handling user permissions, data maintenance, troubleshooting, and updates to enhance efficiency.
  • Optimize Pardot for advanced segmentation, engagement programs, and custom integrations with Salesforce and other tools.
  • Support the rollout of Salesforce-based projects, ensuring alignment with marketing objectives and best practices.
  • Advanced Salesforce & Pardot Expertise:
• Reporting and Insights:
  • Corral Reporting Tool: Serve as the primary owner of Parsec's reporting tool, Corral, managing its setup, updates, and the creation of dynamic dashboards and reports.
  • Create, analyze, and present monthly executive board reports that provide actionable insights into the performance of demand generation programs, lead quality, and marketing ROI.
  • Monitor key metrics such as email engagement rates, campaign ROI, lead conversion, and pipeline influence, and share insights with stakeholders to drive strategy.
• Project Ownership:
  • Take ownership of MarTech projects, such as implementing new tools, optimizing current systems, and driving process improvements.
  • Collaborate with stakeholders to define requirements, establish timelines, and ensure the successful delivery of key initiatives.

Minimum Qualifications

• Bachelor's degree in Marketing, Computer Science, Business or a related field, or an additional 2 years experience with tools.
• 3 years of experience in a MarTech role, preferably in demand generation or email marketing.
• Proficiency with Salesforce and Pardot; experience with Gong Engage, Monday, MJML, and Adobe CC is a plus.
• Excellent organizational skills with a keen eye for detail in managing contact data and file systems.
• Self-motivated with the ability to work independently.
• Strong communication and collaboration skills, especially in cross-functional teams.

• Gong Engage Management:
• Familiarity with Gong Engage to support collaboration between sales and marketing, ensuring seamless coordination and effective outreach.
• MJML Proficiency:
• Expertise in MJML for creating responsive, reusable, and visually compelling email templates with clean code to enhance operational efficiency.
• Adobe Creative Cloud (Adobe CC):
• Proficiency in Adobe CC to edit, export, and optimize visuals for email and digital marketing campaigns.
• Marketing Analytics and Insights:
• Experience with advanced analytics tools or platforms (e.g., Tableau, Power BI) to provide deeper insights into campaign performance.
• Demand Generation Strategy Experience:
• Exposure to field marketing, Account Engagement marketing, or other demand generation strategies to integrate with broader programs.

Benefits

• $108,000-$118,000 (base salary is commensurate with experience and adjusted based on geographic location)
• Variable bonus based on company and individual performance
• 100% Company-paid health insurance premiums for employee
• Ability to work a remote schedule
• Flexible vacation time
• Outstanding team environment

Location

Remote