What are the responsibilities and job description for the Marketing Specialist - Japanese bilingual position at Pasona N A, Inc.?
About Pasona N A, Inc.
Our Philosophy
Based on our philosophy at the Pasona Group of solving the problems that society faces, our mission at Pasona N A is to support customers and job seekers in finding success in the U.S. Our goal is to be partners in the success of both companies that are expanding into the U.S. as well as job seekers. We feel a determination and sense of duty and are not afraid of taking on any challenge in order to achieve our goal.
At Pasona N A, we are transforming ourselves from a traditional recruiting agency to a comprehensive HR and administrative business partner, offering diversified services and digital products to our clients. Marketing plays a pivotal role in this transformation, reaching broader audiences, nurturing relationships, and driving successful engagements. Under the new management of our Marketing and Business Development department, we are challenging conventional marketing norms to become customer-centric, data-driven and highly impactful.
This position is primarily responsible for the development and execution of marketing campaigns to boost customer acquisition (B2B) and talent acquisition (B2C). This position requires cross-functional collaboration with other departments, such as Business Development, Talent Acquisition, Operations, IT and R&D to fully understand our services and communication goals. This position develops and manages online and offline marketing campaigns and assets, such as corporate website, social media posts, paid advertisement, videos, e-books, infographics, presentation decks and webinars. Also, this position measures and reports performance of marketing campaigns to gain insights and improve the future marketing campaigns. If you are a creative innovator, analytical strategist, highly motivated self-starter and team-oriented collaborator, this is a fantastic opportunity for you.
Job Description :
- Execute marketing tactics according to the marketing strategies, including online and offline channels such as SEO / SEM, social media, webinar, and in-person seminar.
- Collaborate with internal teams, such as business development and talent acquisition team, to develop content strategies that align with business objectives.
- Conduct marketing research to identify which marketing channels our customers and prospects spend time on, and seeding and promoting content on those sites
- Write and produce high quality contents on website, landing pages, social medias, emails, event flyers etc. with the understanding of PASONA business.
- Track and analyze performance of all marketing campaigns including online and offline tactics and create report on marketing effectiveness (ROI and KPIs), providing recommendations for improvements.
- Create sales promotional materials to support business development team activities that align with sales and marketing strategy.
- Manage content distribution schedules to deliver content on time.
- Manage third parties to ensure the timeline, quality and cost of contents delivery.
- Perform administrative duties related to marketing duties related to marketing and special projects as needed.
- Requirement :
1. Education / Experience
2. Language Skills
3. Other Skills
Possession of a valid driver"s license in the state where the office is located, along with access to a personal vehicle and the ability to drive.
Note : Job title may change depending on work experience
PI259439102
Salary : $50,000 - $70,000
