What are the responsibilities and job description for the Marketing Manager - Japanese bilingual position at Pasona N A, Inc.?

About Pasona N A, Inc.

Based on our philosophy at the Pasona Group of solving the problems that society faces, our mission at Pasona N A is to support customers and job seekers to succeed in the U.S. At Pasona N A, we are transforming ourselves from a traditional recruiting agency to a comprehensive HR and administrative business partner, offering diversified services and digital products to our clients. Marketing plays a pivotal role in this transformation, reaching broader audiences, nurturing relationships, and driving successful engagements. Under the new management of our Marketing and Business Development department, we are challenging conventional marketing norms to become customer-centric, data-driven and highly impactful.

We are seeking a dynamic Marketing Manager with exceptional skills in developing and executing marketing and PR strategies, as well as effective team management, to strengthen customer acquisition (B2B) and talent acquisition (B2C) . The successful candidate will enhance the Pasona N A brand, develop and execute innovative marketing strategy, optimize our marketing funnel management, and deliver effective communications both internally and externally. This position requires close collaboration with other departments, including Business Development, Talent Acquisition, Operations, IT, R&D and Corporate Planning, to fully understand our culture, services, and communication goals. If you are an analytical strategist, creative innovator, highly motivated self-starter and team-oriented collaborator, this is a fantastic opportunity for you.

Job Description

Initiative Management

Design and implement B2B and B2C marketing strategies and campaigns aimed at achieving KPIs
Manage marketing budgets, project timelines, and resources
Conduct market research and understand industry trends
Plan and create content and campaign ideas based on information gathered internally and externally
Design effective exposure strategies and execute them in collaboration with marketing specialists through websites, webinars, email marketing, SEO / SEM, social media, and events
Measure campaign results and improve strategies based on data collection and analysis
Improve operational efficiency by optimizing marketing tools such as MCAE and Salesforce
Redesign and enhance the corporate website to improve SEO, data measurement, UI / UX, and internal operations
Plan and execute comprehensive PR campaigns to improve awareness and reputation of the Pasona N.A. brand

Team Management

Lead, mentor, and develop marketing team, fostering a collaborative and supportive work environment.

Delegate responsibilities effectively, ensuring the team"s productivity and efficiency.

Conduct performance evaluations and provide constructive feedback to team members.

Identify training and development needs within the team and facilitate relevant learning opportunities.

Increase and improve effectiveness of team and impacting organizational success.

Required Knowledge, Experience, and Skills

Minimum of 5 years of professional experience in marketing and PR fields

At least 2 years of managerial experience, including member evaluation and appraisal

Proven track record of planning and executing marketing strategies and individual initiatives to achieve quantitative goals

Experience of managing online ads, improving websites using Google Analytics metrics, SEO enhancement, email marketing, webinar direction, and content design

Expertise in marketing automation platforms, especially MCAE (formerly Pardot), and Salesforce

Advanced professional communication skills in English and Japanese, including team and project management

Experience of collaborating with sales departments and other divisions, as well as building and improving workflows

Strong expression skills in writing and design, as well as direction skills for team members and designers

Experience of managing cross-departmental projects and improving operations

Expertise in creating reports to quantify initiative outcomes and internal workload, and using them for initiative improvement

Deep understanding of marketing theories and technical trends

Qualifications :

Education : Bachelor's Degree or equivalent combination of education and experience.

Travel : Able to do air travel up to 25% of the time to Pasona N.A. offices across the U.S. as needed.

Salary : $82,000-$110,000 (Base Salary) Profit Sharing

Benefits : Health Ins, Dental Ins, Vision Ins, 401K, PTO, 10 days of paid Holiday

Work Hour : 9 : 00-6 : 00 (1 hour break)

Location : Torrance, CA is preferred. It can be the other 9 offices in the nation.

Hybrid work arrangement : Primarily remote, with a requirement to work from the office on Tuesday, Wednesday, and Thursday each week.

Preferred Qualifications :

Possession of a valid driver"s license in the state where the office is located, along with access to a personal vehicle and the ability to drive.

Note : Job title may change depending on work experience

PI260202668

Salary : $82,000 - $110,000

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Marketing Manager - Japanese bilingual

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