What are the responsibilities and job description for the Marketing Automation Manager position at Path CCM, Inc. d/b/a Rula Health?
A company is looking for a Marketing Automation Manager (Remote).
Key Responsibilities
Create, manage, and optimize automated marketing projects across various platformsDrive lead generation, customer retention, and overall marketing performanceCollaborate with cross-functional teams to implement and refine automation strategies
Required Qualifications
5 years of experience in marketing, focusing on marketing automation or digital marketingProficiency in marketing automation platforms and CRM toolsExperience working with product, engineering, and implementation teams on marketing automation projectsUnderstanding of marketing attribution and digital marketing data pipelinesBachelor's degree in Marketing, Product Management, Communications, or related field (or equivalent experience)
