Associate CRM and Marketing Automation Manager

RaceTrac Company Overview

Job Description:

The CRM & Marketing Automation Associate Manager is responsible for the deployment and execution of guest-facing marketing campaigns within our marketing automation platform, focusing on email, SMS, and in-app channels. This role involves managing the development and execution of owned channel campaigns including activation, retention, win-back and promotional programs to ensure timely and effective execution. This position is crucial for creating a strategic communication experience for RaceTrac guests and enhancing engagement throughout their lifecycle.

Responsibilities

• Develop, test and deploy targeted journeys via email, SMS, and in-app channels in partnership with campaign marketing leads.
• Execute ad-hoc email, SMS and in-app campaigns, including setup, testing, deployment, and channel reporting.
• Provide segmentation recommendations and implement effective segmentation strategies that power personalized communications.
• Collaborate with campaign teams to review and provide feedback on digital channel creative to ensure best practices are followed.
• Assist in the development of tools, processes, and frameworks to enhance best practices and deliver cutting edge email/SMS/in-app marketing programs.
• Manage the digital calendar and participate in cross-functional campaign planning and consult on deployment timing and slotting.
• Monitor campaign performance in the marketing automation platform and provide optimization and testing recommendations to campaign leads.
• Collaborate with cross-functional teams to develop and implement strategies that enhance guest engagement and satisfaction.
• Ensure all communications follow industry standards and privacy policies.
• Stay updated on industry trends and best practices to enhance CRM strategies
  
  

Qualifications

• 3 years’ experience in developing multi-channel campaigns in marketing automation platforms, such as Braze, (email/SMS/Push/Content cards) with ability to demonstrate proficiency in the tool.
• Basic understanding of data architecture and segmentation principles
• Ability to recommend and implement best practices for email, SMS, and push communications across a global organization.
• Experience in A/B and multivariate testing to optimize campaign elements such as copy, creative, offers, and delivery timing.
• Basic knowledge of HTML, CSS, and dynamic scripting languages (e.g., Handlebars, Liquid) a plus
• Strong verbal and written communication skills, with effective interpersonal abilities.
• Excellent problem-solving skills, capable of troubleshooting and applying logical reasoning.
• Strong analytical skills to derive insights from data for campaign improvement.
• Ability to communicate effectively and influence leaders at various organizational levels.
  
  

All qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.