Director of Demand Generation

The Director of Demand Generation will lead a dynamic, high-performance team focused on driving pipeline growth through event execution, digital campaigns, integrated programs, and traditional outbound prospecting campaigns. Balancing creativity and experimentation with measured, scalable programs are central to success in this role. Pathify invests a significant proportion of its operating expenses on demand gen, and now seeks an experienced operator to take the team to the next level.

The ideal candidate will have 5 years experience honing their skills in digital and cross-channel marketing, with a strong focus on data accuracy and hands-on experience developing marketing attribution models and lead scoring systems. They have experience already managing direct reports and are excited to share their knowledge, stepping into a player-coach role while leading and supporting their team. They’re motivated by the opportunity to challenge the status quo and flex their creativity and are committed to understanding marketing program outcomes. They value team wins over individual gains and approach challenges and opportunities with focused curiosity. 

Reporting directly to the VP of Marketing within the overall Pathify Revenue Team (Marketing, Sales, Customer Success and Revenue Operations), this role offers the opportunity to shape the direction of the company’s demand generation strategy and contribute directly to its growth.

We’re a remote-first company, but for this role, we’re looking for someone based in the Denver metro area. While most of the work can be done remotely, there will be occasional in-person collaboration, so we’d love to have you nearby!

If you meet at least 75% of the requirements listed below, you’re encouraged to apply! Qualified candidates will be contacted to schedule interviews through March 7, 2025. 

For any candidates not meeting at least 75% of the qualifications listed, we’re happy to keep your interest on file for future roles, but will likely not be able to follow up individually at this time.

Essential Functions:

• Team Leadership: Manage a talented team focused on event execution, marketing operations, digital campaigns, SDR prospecting, and integrated programs — all aimed at building a consistent and predictable pipeline. 
• Channel Coordination: Collaborate with the marketing, sales and customer success teams to plan and execute demand generation programs, ensuring messaging and branding are cohesive and consistent across all channels and communications.
• Performance Analysis: Monitor and analyze key metrics for growth initiatives, using data insights to refine strategies, improve conversion rates and drive pipeline.
• Channel Optimization: Continuously evaluate and fine-tune acquisition channels boosting conversions, lowering cost per lead and maximizing return on investment.
• Creativity and Experimentation: Try out new ideas and approaches to campaigns. Lead the way in testing different channels, messaging, and tactics, always looking for ways to improve and stand out. Literally anything (positive) is on the table to persuade prospects to say “tell me more”.
• Budget Oversight: Oversee the expanding demand generation budget, making sure resources are used efficiently while delivering the highest ROI.
• Tech Stack Management: Manage marketing technology tools and ensure seamless integration with the CRM — improving workflows and enhancing campaign tracking.
• Cross-Functional Collaboration: Partner with Revenue Operations, Sales and Customer Success aligning growth programs with broader business goals. Foster open communication and collaboration across departments.

Competencies:

• Culture carrier - trust, positivity, proactivity, transparency, and deep understanding of how to positively impact others in the organization. Operate with humility and selflessness.
• Ability to listen well and communicate effectively orally and in writing with various audiences
• Ability to assess, analyze, problem solve, and take appropriate action independently 
• Demonstrated drive to achieve beyond what is expected in Ed Tech software and the higher education space
• Ability to plan, organize and prioritize multiple projects effectively and work independently
• Ability to think creatively and present innovative ideas and solutions
• Interest in creating and executing non-traditional marketing plans
• Demonstrated desire for continuous learning and improvement
• A highly-entrepreneurial spirit with a strong ROI orientation

Requirements:

• 5 years experience developing and optimizing marketing campaigns
• 3 years experience directly managing digital marketing campaigns in Google Ads, LinkedIn Advertising, and Hubspot (or other marketing automation platform)
• 2 years experience managing an internal team
• 2 years experience managing outbound prospecting teams
• 2 years experience managing external contractors, consultants and/or agencies
• 2 years experience building reports and dashboards in Salesforce CRM
• 2 years experience marketing high growth, B2B software
• Based in the Denver metro area
• Salesforce Marketing Cloud experience a plus
• Higher education professional experience a plus
• Start-up professional experience a plus

Working Conditions:

• Where a Pathify office exists, a typical temperature-controlled office environment. Where no Pathify office exists, the employee will work virtually from home.
• While performing the duties of this job, the employee is regularly required to perform grasping, lifting, walking, standing, talking, hearing, seeing and repetitive motions.
• Physical Demands: Must be able to occasionally lift, carry and balance up to 25 pounds.

Expected Hours of Work:

This role is considered full-time working approximately 40 hours per week and is exempt from overtime. We are an international company, and you will likely work with customers and colleagues across time zones and continents. Some meetings will be scheduled during unconventional work hours to meet the needs of our customers or your colleagues and their work day schedules.

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) plan
• Paid holidays
• Unlimited Paid Time Off (PTO)
• Home-office stipend
• Employee Assistance Program (EAP)
• Basic Long-Term Disability and Life Insurance

Path Education Inc. participates in E-Verify. See the Notice of E-Verify Participation and Right to Work posters for more information.

To apply, please email your resume to megan.kratzman@pathify.com. We look forward to hearing from you!