Senior Marketing Manager

Position Title : Senior Marketing Manager

Location : Dallas, TX

Position Type : Full time, permanent

Responsibilities

• Create the National Marketing Campaign Calendar across the US market
• Lead New Store Openings & Local Store Marketing strategy - own the end-to-end LSM process including budgeting and cost-control, marketing calendars, campaign briefs, workback schedules, creative approvals, asset trafficking to media channels / stores, internal roll-out communications, and post-campaign reporting and analytics
• Develop marketing briefs, media buy briefs, channel plans, workbacks, copy and creative direction across master brand and seasonal campaigns.
• Collaborate with key stakeholders internally (brand leaders, GM's, Director of Operations, Culinary, Franchisees) to ensure adequate planning, execution and monitoring of marketing activities.
• Foster strong relationships with our restaurant franchisee operators to increase marketing participation and effectiveness at the store level
• Work with stores to assess which local / regional community events, partnerships, promotional channels they should be a part of and support with marketing tactics.
• Work in partnership with external agencies and partners execute campaigns and projects
• Lead the management and execution of integrated marketing campaigns with cross-functional marketing teams (i.e. Email, Social, Website, Digital, Menus) and agencies to bring brief from concept to final execution.
• Partner with media agency and lead internal teams to plan and execute initiatives to reach the target audience through appropriate channels (social, digital, email, OOH, radio, in store, etc.)
• Create succinct post reports, including marketing data (campaign results, conversion rates, etc.) to optimize future campaigns and strategies.
• Manage the fiscal budget for all national initiatives, including quarterly reconciliation, to ensure we stay within the budget
• Partner with Sr. Leaders to develop the annual strategic plan and budget.
• Maintain awareness of best practice marketing techniques / tools to achieve relevant & successful campaigns and promotions.

Qualifications

Benefits & Perks

Work & Travel

The candidate must live in Dallas; you'll work a hybrid schedule at home and at our locations. Travel is required, mainly within the US

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With 30 years' of experience, Patrice & Associates Hospitality & Recruiting Specialists is not only the LARGEST Hospitality Recruiting firm in North America, but the BEST extending beyond just Hospitality. We say we're the best because our clients are some of the top name brands in their respective industry and thry rely on us to MATCH talented leaders from entry-managers to C-Suite leaders with opportunities in their organizations.

TOP 5 Advantages YOU get with Patrice & Associates Hospitality Recruiting

1. We know openings that are not on job boards (the best usually aren't)

2. We get qualified candidates directly to the decision makers (jump the line)

3. We work for YOU for FREE as a Career Coach to find YOU the perfect career!

4. We work confidentially, protecting your job while we look for new opportunities

5. You get to be part of our secure database for future exclusive opportunities

EOE - Equal Opportunity Employer