Events Manager

Overview:

We are seeking a highly organized and proactive Events Manager to lead the planning and execution of brand events, trade shows, and activations for Patricia Nash Designs. This role will balance strategic event planning with hands-on execution, ensuring seamless coordination of logistics, vendor management, budgeting, and promotional efforts. The ideal candidate is detail-oriented, a strong problem solver, and thrives in a fast-paced environment juggling multiple projects.

The Events Manager will collaborate closely with PR, Marketing, and Sales to integrate events into the broader brand strategy, enhance customer engagement, and ensure maximum ROI. This role requires domestic travel to oversee event execution and build strong relationships with partners.

Key Responsibilities:

1. Event Planning & Execution

• Plan, coordinate, and execute events including brand experiences, retail activations, and customer events.
• Manage and track timelines, budgets, and vendor relationships to ensure seamless event execution.
• Oversee event site outreach, customer engagement initiatives, and marketing integration to maximize impact.
• Lead on-site event coordination, ensuring a flawless guest experience while managing logistics, branding, and team support.
• Work closely with external PR teams to support larger-scale brand activations and media-facing events.

2. Advertising & Promotional Support

• Oversee the advertising support budget for digital and print ads, radio placements, and event-specific promotions.
• Liaise with the Social Team to coordinate influencer, celebrity and VIP outreach, securing attendance and brand partnerships for key events.
• Develop and execute customer outreach strategies, ensuring events drive brand awareness and engagement.
• Ensure consistent brand messaging across all event-related marketing efforts.

3. Cross-Functional Collaboration

• Work closely with PR and Marketing teams to ensure events align with brand initiatives and business goals.
• Partner with external agencies, vendors, and venue partners to execute high-quality experiences.
• Maintain detailed tracking and reporting on event performance, providing key learnings for future optimization.

4. Logistics, Budget, & Problem-Solving

• Manage all event logistics, including permits, travel coordination, shipping, and vendor negotiations.
• Track and reconcile event budgets, ensuring financial integrity and cost-effectiveness.
• Troubleshoot and proactively solve challenges before and during events, maintaining a flexible and solutions-driven approach.
• Maintain multiple projects simultaneously, ensuring deadlines and deliverables are met without compromising quality.

Qualifications:

• 5 years of experience in event planning, trade show management, or brand activations, preferably in fashion, retail, or lifestyle industries.
• Strong project management skills, with experience balancing multiple deadlines and priorities.
• Budget management experience, including vendor negotiations and media allocations.
• Familiarity with digital marketing, influencer collaborations, and customer outreach strategies.
• Excellent communication and relationship-building skills for working with internal teams, vendors, and external partners.
• Ability to travel domestically to support events as needed.
• Highly detail-oriented, proactive, and problem-solving focused, with a solutions-driven mindset.

Why This Role?

This position is ideal for someone who thrives in a fast-paced, hands-on environment, managing logistics, budgets, and brand marketing efforts simultaneously. The Events Manager will play a key role in shaping memorable brand experiences, ensuring every activation aligns with Patricia Nash Designs’ standards of excellence.